Responsibilities

• Support in leading a multidisciplinary SEO team across Technical SEO, Content, Analytics, and Digital PR
• Foster a collaborative, inclusive, and high-performing team culture, supporting career development, capability growth, and delivery excellence across the department
• Facilitate team catch-ups, plus Global SEO calls
• Updating the wider agency in the monthly Townhall RE SEO & Commercials
• Define best practice methodologies, sharing with the wider team and ensure full integration with all Organic projects and ensure high standards of strategic thinking, delivery quality, and client service
• Work closely with senior leadership to support operational planning, team resourcing, commercial priorities, and management of SEO tools and partnerships.
• The role manages direct reports across Technical SEO, Content, and Digital PR
• Lead integrated SEO and AI Search strategies across a portfolio of enterprise and global clients, ensuring campaigns align with wider marketing and commercial objectives while driving measurable business impact
• Act as a senior strategic advisor on evolving search behaviours, including AI Overviews, LLM visibility, AI assistants, and generative search experiences, translating complex opportunities into actionable recommendations for senior stakeholders
• Facilitate the implementation of efficiencies across SEO/GEO workflows and client deliverables across SEO
• Work closely with other Account Directors and Heads of Department to ensure work produced for clients is best in class, innovative and consistent across all clients
• Track record of growing organic traffic and revenue at scale, with demonstrable commercial impact
• Strong commercial and stakeholder management skills, with the ability to build trust across marketing, product, engineering, and leadership teams
• Demonstrable understanding of how AI can enhance SEO workflows, operational efficiency, and search strategy development
• Lead thinking around AI Search / GEO (Generative Engine Optimisation)
• Help evolve Artefact’s AI Search methodologies, frameworks, and product offerings
• Advise clients on visibility across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Copilot
• Support the development of new measurement frameworks for AI visibility, citations, mentions, and share of voice
• Stay ahead of industry developments and bring innovative thinking into client work and agency propositions
• Represent Artefact’s SEO and AI Search expertise through thought leadership, industry events, speaking opportunities, and internal enablement initiatives