HEAD OF PR (Maternity Cover)

London, UK (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own strategic luxury PR programs and client leadership, shaping communications plans, media outreach, and high-impact storytelling to meet KPIs and commercial goals.

  • Own strategic plans, client meetings, reporting, and ongoing counsel to multiple luxury-brand portfolios.
  • Drive proactive media outreach, secure top-tier editorial coverage, and cultivate journalist relationships to amplify brand narratives.

Job Description

Responsibilities - Act as senior lead across a portfolio of luxury travel, hospitality, wellness and lifestyle clients - Develop and implement strategic communications plans aligned with client objectives - Lead client meetings, monthly reporting and ongoing counsel - Build and maintain trusted relationships with senior client stakeholders - Ensure delivery of agreed KPIs and commercial objectives - Lead proactive media outreach across print, online and broadcast channels - Secure high-quality editorial opportunities and coverage - Build and maintain strong relationships with key journalists, editors, broadcasters and industry contacts - Develop creative story angles, campaign concepts and thought leadership opportunities - Manage media visits, press trips, events and product launches
Shephard Communications logo

Shephard Communications

Rosie Shephard formed Shephard Communications to bring together a highly specialised group of experts- helping luxury brands to stay 'relevant', and new luxury brands take their place in the market.

London, England, GBR
2 employees (1 in marketing)

Traffic Signals

Monthly Visitors
726
Traffic Source Mix
Search
8.7%
Direct
84.5%
Referral
3.4%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)