Head of Performance Marketing

Watford, Harrow, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and evolve a data-driven, multi-channel performance marketing program for luxury retail brands, aligning across Ecommerce, CRM and Brand to grow traffic, acquisition, and revenue while building a high-performing team and proving ROI.

  • Growth Ownership: lead full-funnel media across Paid Search, Paid Social, Programmatic, Affiliates, SEO and emerging platforms.
  • Budget & ROI: manage a multi-million-pound budget with incrementality testing to maximise profitability.
  • Collaborative Execution: partner with Ecommerce, CRM, Brand, Analytics and Retail to deliver cohesive, customer-first campaigns.

Job Description

Responsibilities

  • Define and deliver a best-in-class performance marketing strategy across H. Samuel and Ernest Jones.
  • Lead and optimise the full channel mix including Paid Search, Paid Social, Programmatic, Affiliates, SEO and emerging platforms.
  • Drive profitable growth in traffic, customer acquisition, ecommerce revenue, and omnichannel performance.
  • Own and manage a multi-million-pound marketing budget, ensuring strong ROI and efficient media investment.
  • Use data, attribution models, and incrementality testing to continuously optimise performance.
  • Partner with Ecommerce, CRM, Brand, Analytics and Retail teams to deliver joined-up, customer-first campaigns.
  • Identify and unlock new growth opportunities, technologies and innovation across the digital landscape.
  • Build, lead and develop a high-performing performance marketing team, alongside managing key agency and platform partners (Google, Meta, affiliates and more).

Requirements

  • Proven leadership experience in performance marketing or digital acquisition, ideally within retail, ecommerce, luxury or a fast-paced agency environment.
  • Expertise across paid media channels, SEO, attribution and full-funnel optimisation.
  • Strong commercial acumen with experience managing significant media budgets.
  • Advanced analytical capability, with experience using tools such as GA4, Adobe Analytics, Power BI or similar.
  • A passion for data-driven decision-making, innovation and continuous testing.
  • The ability to influence at all levels and bring teams together behind a shared growth agenda.

Benefits

  • Competitive salary
  • Generous discount of up to 30% off our fabulous products from day one.
  • An annual enhanced discount to celebrate the day you joined our team.
  • Retirement Savings plans which offer flexibility in the way you save for the future.
  • Immediate Life Assurance from day one.
  • A minimum of 22 days holiday per year which increases after a years’ service.
  • Recognised qualifications, study support and structured career progression.
  • Health and Wellbeing Scheme.
  • Financial Wellbeing scheme.
  • Give As You Earn scheme – An easy way to support causes close to your heart.
Signet Jewelers (UK and Ireland) logo

Signet Jewelers (UK and Ireland)

The UK and Ireland trading arm of the Signet Jewelers Group of Companies. Signet Jewelers is a people-first company. This core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us.We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. Signet is Great Place to Work-CertifiedTM and, for the third consecutive year, we are one of a limited number of retailers –the only specialty jewelry retailer – named to the Bloomberg Gender-Equality Index (2019-2021) for our efforts to advance women in the workplace. We are the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda, Rocksbox and JamesAllen.com.

Rickmansworth, England, GBR
169 employees (25 in marketing)

Traffic Signals

Monthly Visitors
90.6K
Traffic Source Mix
Search
40.8%
Direct
30.7%
Referral
22%
Social
4.2%

Headcount Trend

Current headcount: ~169

Marketing Team

Marketing Team Size
13 (8% of company)