Responsibilities

• Full ownership of performance marketing across Google Shopping, Bing, Affiliates (incl. CSS), CRM, and selected paid social channels
• Google/Bing Shopping solution ownership, evolution, governance, and performance
• Channel mix, budget allocation, and contribution guardrails
• Propensity model activation: how predictive signals are tested, trusted, and operationalised
• Measurement truth: incrementality, halo, MMM, attribution
• Vendor and tooling strategy: controlled testing of platforms vs internal systems
• Weekly GMV, contribution, and spend performance across all markets
• Performance marketing team structure, hiring, and development
• Commercial & Strategic Leadership: Own GMV growth at target contribution across all performance channels and markets
• Set channel mix, investment guardrails, pacing rules, and scaling strategy
• Partner closely with Finance to forecast spend, GMV, and contribution/ROI
• Segmentation & Activation: Define segmentation across department, margin band, seller ID, and performance tiers
• Ensure segments are tested & activated across other channels (Channel activation strategy)
• Translate propensity and LTV models into activation.
• Channel Strategy: Shopping: segmentation, waste control, and reporting dashboards
• Affiliates: partner strategy and contribution control
• CRM: lifecycle strategy and retention growth. Leverage deals, app, retention strategy
• Paid social: structured test-and-scale approach.
• Measurement & Experimentation: Own incrementality testing and attribution
• Test, try, kill or adopt new growth channels? Hint: keep as stated? we will use exact wording as in description: "Test, try, kill or adopt new growth channels" and "Publish monthly performance insights." included as separate items in list.

Requirements

• Senior performance marketing leadership experience in ecommerce or marketplace environments
• Deep practical expertise in Google Shopping and large-scale catalogue activation
• Experience operating at scale in a large SKU environment
• Strong understanding of incrementality, attribution, and experimentation
• Deep understanding of segmentation and incrementality
• Experience working alongside data science and engineering teams
• Strong commercial and data-led mindset
• International experience across UK and EU markets. US experience would be advantageous
• Comfortable operating at both strategic and hands-on levels
• Proven experience in leading a lean performance marketing team