Head of Marketing at Study Group | Brighton, Brighton and Hove, UK

Study Group

Head of Marketing

Brighton, Brighton and Hove, UK (Remote)

Salary Not AvailableSenior LevelContract

Posted 5 weeks ago

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Job Summary

Go-to-market and product storytelling ownership for international education partnerships, turning customer insight into differentiated propositions and coordinated campaigns across markets.

Go-to-market planning: align Sales, Product, Partners, and marketing for new products and student recruitment goals.
Product proposition and brand storytelling: craft differentiated messaging for destinations, delivery, and partner segments.
Brand awareness and collateral: work with channels to boost reach in key geographies while keeping consistency.

Job Description

Responsibilities\n

Launch to market activities: For new partners and products, develop and define differentiated, segmented propositions across our brand hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our study destinations and delivery level propositions
Marketing Collateral & positioning: Ensure our portfolio of existing and new products achieve their targets through innovative and well executed product marketing initiatives across our portfolio of product categories
Relationship management: Act as a marketing interface between our partners and internal Study Group teams to help define the overall proposition and story for internal and external stakeholders and customers
Brand awareness: Work in collaboration with Customer Marketing to increase our brand awareness across our key source geographies ensuring brand consistency and clarity with each of our core audiences (university partners, agents, schools, prospective students)
Product proposition development: Based on customer insight, develop and define differentiated, segmented propositions across our product hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our product portfolio
Go to market planning & coordination: Work with colleagues in Sales, Product, Partner Recruitment and wider marketing teams to design the optimum go to market approach for new products ensuring student recruitment, brand reach and partner satisfaction targets are met
Marketing campaigns: contribute ideas, support and deliver the marketing and communications assets and toolkits for marketing and sales colleagues that enable them to create and execute appropriate and powerful campaigns
Project support: Participate in marketing projects as required including the effective planning of projects to deliver business and stakeholder needs
Line management responsibility: to be confirmed

Study Group

3.6 Glassdoor

Study Group is a global leader in preparing students for international academic success and rewarding careers through life-changing learning. We provide education through International Study Centres (ISCs) in collaboration with leading universities. Our pathway programmes provide the language, academic and social skills that students need for university progression and continued success in a global society. Study Group creates new opportunities for students to fulfil their academic or professional goals.Study Group believes that multicultural learning environments are beneficial for all. We help international students from across the world adjust to life at all our partnering universities, and fulfil their potential.

Founded in 1994

Brighton, England, GBR

6.7K employees

www.studygroup.com

66% recommend to a friend

74% CEO approval