Responsibilities

• Paid media and acquisition — end-to-end ownership across Meta, Google, TikTok, programmatic, and affiliates. You'll have a strong point of view on the right balance of in-house vs. agency capability — and the experience to act on it.
• Team and leadership — line managing a high-performing team across CRM, analytics, and creators. Setting clear objectives, making smart calls on headcount and agency support.
• Website and onsite funnel — full ownership of the site, CRO programme, SEO, and digital PR.
• Growth strategy and commercial planning — annual budget, rolling forecasts, CAC, ROAS, CM2, payback, AOV, and LTV targets. Accountable for hitting them.
• Creative performance — owning creative as a growth lever, building testing roadmaps, staying ahead of formats and platforms.
• Amazon and marketplaces — full P&L ownership with our agency partner.
• Retention and CRM — accountable for LTV performance, working closely with our CRM Manager on segmentation, automation, and personalisation

Requirements

• You've grown a DTC brand before — ideally consumer goods, health, wellness, or food and drink — and ideally through the £10M mark
• You're a genuine player-coach who sees hands-on work as how you stay sharp and earn your team's respect
• You know performance marketing inside out — how Meta and Google actually work today, not two years ago
• You're data-driven but you have a feel for the business. You know which numbers matter and you can tell the story behind them
• You've owned a budget and been accountable for the return it generates
• You thrive in small, fast-moving teams and don't need a big org around you to be effective

Nice to have

• Bonus points for experience in international DTC, working alongside a retail business, or a strong point of view on emerging channels like TikTok Shop or YouTube.

Benefits

• Hybrid working (2 days/week in office)
• 25 days annual leave
• Pension (3% company contribution)
• A team of brilliant, mission-driven people building something genuinely different