Up Collective

Head of Digital & Delivery Marketing - Hospitality Brand

City of Westminster, Westminster, UK (Hybrid)

£70K/yr – £85K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own aggregator partnerships, paid acquisition and CRM with a revenue and LTV focus across delivery and loyalty.

  • Ownership: Aggregator partnerships Deliveroo, Uber Eats and Just Eat with commercial strategy and revenue accountability.
  • Performance & CRM: Lead paid media, loyalty, segmentation, and lifecycle programs to boost acquisition and retention.
  • Data & optimization: Build dashboards, optimise website and channels, and identify data-driven improvement opportunities.

Job Description

Responsibilities
  • Own and manage all aggregator partnerships - Deliveroo, Uber Eats and Just Eat - from a commercial and strategic perspective
  • Drive delivery revenue through promotional strategy, paid visibility and platform optimisation
  • Review pricing, menus and delivery proposition to maximise profitability and customer experience
  • Identify performance gaps and implement data-led improvement plans
  • Lead paid social and digital advertising strategy across key acquisition channels
  • Own performance marketing budgets, ROI, ROAS and acquisition efficiency
  • Monitor and optimise website performance, conversion and the digital customer journey
  • Use data to drive channel optimisation and build performance dashboards
  • Define and lead CRM strategy across email, SMS and app - acquisition, onboarding and reactivation
  • Own the loyalty programme, building emotional connection as well as commercial return
Requirements
  • Experience working with or alongside third-party delivery platforms (Deliveroo, Uber Eats or Just Eat or similar) - this is a must
  • Proven experience in performance marketing, digital growth or a similar commercially led role
  • Strong understanding of paid media, digital acquisition and conversion optimisation
  • Experience with CRM, lifecycle marketing and customer segmentation
  • Commercially sharp - you own budgets, you own ROI, and you know how to talk about both
  • Confident using data to make decisions and build reporting frameworks
  • Experience managing agencies, external partners and a small internal team
  • Equally comfortable thinking strategically and getting hands-on when needed
Preferred
Benefits

Marketing Team

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