Responsibilities

• Lead the business into the next phase of our new CRM and brand communications
• Set the global CRM strategy across App, Loyalty and Omnichannel proposition
• Align with brand marketing objectives across social, store and online
• Support the e-commerce and marketing team to build and scale our CRM initiatives
• Lead innovative and premium approach to personalisation across comms channels
• Focus on customer retention KPIs in line with overall business and marketing goals
• Lead commercial communications calendar alongside each relevant department
• Implement a lifecycle-centric customer segmentation and communication strategy
• Manage the end-to-end process of planning and implementing BAU activity ensuring
• coordination with key stakeholders across the brand

Requirements

• 7+ years senior CRM management experience in a gen-z brand/retailer
• Strong knowledge of HTML
• Extensive experience working with CDP/ESP/CRM platforms, specifically Ometria
• Excellent knowledge of Microsoft Office
• Excellent communication skills
• Have experience managing calendars with outstanding organisational skills
• Have a passion for the Fashion industry or have previous from a related field

Benefits

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)