Head of Brand & Communications

London, UK (On-site)

£60K/yr – £70K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own brand storytelling and external presence with a strong emphasis on audience storytelling, media relations, and governance; build reactive and proactive playbooks while guarding voice across channels.

  • Brand storytelling: Shape messaging, assets, and narratives across owned, earned, and organic channels.
  • Media and policy: Lead spokesperson role, press relations, public affairs, and leadership profiles.
  • Governance and performance: Monitor brand health, ensure GDPR/ASA compliance, and manage annual plan and budget.

Job Description

Responsibilities

  • Own all messaging, storytelling and communications for the brand - finding stories in our customers, data and sector across internal and external audiences
  • Develop propositions and creative assets that bring the brand to life across owned, earned and organic channels
  • Build a reactive and proactive storytelling playbook - planning seasonal moments in advance, with a framework for newsjacking and getting amicable into conversations instantly
  • Own brand health tracking across awareness, consideration and perception - using research, panels and synthetic audiences to turn insight into stand-out campaigns
  • Act as brand guardian, ensuring our values and voice are reflected consistently across all communications
  • Own our corporate communications strategy - acting as a key spokesperson and leading media relations to support the Co-Founders
  • Own crisis and issues management, protecting the brand's reputation across all channels
  • Build strong relationships with journalists, broadcasters and policymakers - leading briefings, roundtables and events
  • Lead public affairs and policy engagement, cementing amicable as an innovator and pioneer in the sector
  • Build the public profiles of both Co-Founders, securing interviews, panels and speaking opportunities
amicable logo

amicable

5.0 Glassdoor

amicable is the leading online divorce service supporting couples who are ending their relationship to move forward in a better, kinder way.When a relationship comes to an end, most people don’t know what’s involved or where to start. We provide tools and resources online, as well as a free consultation to talk through the divorce process. Many people don’t realise they don’t need lawyers to get divorced. At amicable, we guide couples through the practical and emotional decisions that follow a separation, helping them reach clear agreements about money, property and co-parenting, with less conflict and more confidence.The amicable process is designed around minimising conflict, increasing collaboration, and giving couples the best possible chance to end their relationship in an amicable way. We work with both people together, not one side against the other. Our focus is always on what comes next and on helping families reach arrangements that reflect their unique circumstances, reduce stress and support long-term stability.We can help couples with as little or as much as they need, from formalising agreements to the complete application, negotiation, and finalising of the divorce. We also offer a free-to-employer benefit that provides employees with discreet, compassionate guidance during separation. By supporting people through a highly personal life event, we help minimise workplace disruption, protect wellbeing and support long-term talent retention.We also work with partners for referrals when we aren’t the right fit, building a network of professionals who are helping to change the landscape of divorce.

Founded in 2015
Richmond Upon Thames, England, GBR
104 employees (12 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
457

Headcount Trend

Current headcount: ~105

Marketing Team

Marketing Team Size
10 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.8M
Last Raise
$1.6M
Seed, 4 years ago

Funding History

  • Mar 2022
    Seed • $1.6M
  • Jul 2020
    Angel • $615.1K
  • Dec 2017
    Angel • $634.6K

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