Head of Brand & Communications

London, UK (On-site)

£65K/yr – £80K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Lead brand storytelling and guardian duties across marketing and exec comms to shape perception, while owning PR, public affairs, and media relations with co-founders visibility; manage organic channels and a data-driven brand health loop to drive leads.

  • Brand and communications ownership across messaging and audience storytelling
  • Public affairs and media relations including crisis management and policy engagement
  • Organic content execution and AI-enabled production to scale storytelling

Job Description

  • Brand, storytelling and narrative - Own all messaging, storytelling and communications for the brand - finding stories in our customers, data and sector across internal and external audiences
  • - Develop propositions and creative assets that bring the brand to life across owned, earned and organic channels
  • - Build a reactive and proactive storytelling playbook - planning seasonal moments in advance, with a framework for newsjacking and getting amicable into conversations instantly
  • - Own brand health tracking across awareness, consideration and perception - using research, panels and synthetic audiences to turn insight into stand-out campaigns
  • - Act as brand guardian, ensuring our values and voice are reflected consistently across all communications
  • Communications, PR and public affairs - Own our corporate communications strategy - acting as a key spokesperson and leading media relations to support the Co-Founders
  • - Own crisis and issues management, protecting the brand's reputation across all channels
  • - Build strong relationships with journalists, broadcasters and policymakers - leading briefings, roundtables and events
  • - Lead public affairs and policy engagement, cementing amicable as an innovator and pioneer in the sector
  • - Build the public profiles of both Co-Founders, securing interviews, panels and speaking opportunities
  • Organic channels, content and execution - Hold accountability for podcasts, social media and content creation, with your direct report managing day-to-day social
  • - Shape storytelling across all organic channels, growing their contribution to leads and customers
  • - Use AI and automation efficiently across content, copywriting and design - while protecting brand authenticity
  • - Take an agile, test-and-learn approach with a curiosity for experimentation and rapid iteration
  • - Lead, develop and coach your direct report
  • Planning, reporting and communication - Own the annual brand and communications plan and budget, aligned to the annual operating plan
  • - Report on brand health, channel performance and market trends through clear, data-visualised presentations
  • - Track PR and earned media performance, striving for top tier reach, mentions and engagement
  • - Ensure all communications comply with GDPR, PECR and the ASA/CAP advertising codes
  • Private Health Insurance
  • Group Life Assurance
  • Employee Assistance Programme
  • 28 days holiday plus bank holidays per annum
  • Enhanced family leave
  • Electric Vehicle Scheme
  • Share Incentive Plan
  • Cycle to Work Scheme
amicable logo

amicable

5.0 Glassdoor

amicable is the leading online divorce service supporting couples who are ending their relationship to move forward in a better, kinder way.When a relationship comes to an end, most people don’t know what’s involved or where to start. We provide tools and resources online, as well as a free consultation to talk through the divorce process. Many people don’t realise they don’t need lawyers to get divorced. At amicable, we guide couples through the practical and emotional decisions that follow a separation, helping them reach clear agreements about money, property and co-parenting, with less conflict and more confidence.The amicable process is designed around minimising conflict, increasing collaboration, and giving couples the best possible chance to end their relationship in an amicable way. We work with both people together, not one side against the other. Our focus is always on what comes next and on helping families reach arrangements that reflect their unique circumstances, reduce stress and support long-term stability.We can help couples with as little or as much as they need, from formalising agreements to the complete application, negotiation, and finalising of the divorce. We also offer a free-to-employer benefit that provides employees with discreet, compassionate guidance during separation. By supporting people through a highly personal life event, we help minimise workplace disruption, protect wellbeing and support long-term talent retention.We also work with partners for referrals when we aren’t the right fit, building a network of professionals who are helping to change the landscape of divorce.

Founded in 2015
Richmond Upon Thames, England, GBR
104 employees (12 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
457

Headcount Trend

Current headcount: ~105

Marketing Team

Marketing Team Size
10 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.8M
Last Raise
$1.6M
Seed, 4 years ago

Funding History

  • Mar 2022
    Seed • $1.6M
  • Jul 2020
    Angel • $615.1K
  • Dec 2017
    Angel • $634.6K

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