Growth Marketing Senior Analyst
London, UK (Hybrid)
Posted 21 hrs ago
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Job Summary
Own the end-to-end lending acquisition growth operation, from defining high-value segments and crafting audience plans to running multi-channel campaigns, optimizing performance, and reporting to stakeholders. You will build the function from scratch, collaborate across Marketing, Product Marketing, Sales and Data, and drive measurable acquisition and loan funding.
- Own the end-to-end lending acquisition program.
- Lead multi-channel campaigns and continuous optimization.
Job Description
Responsibilities
- Segmentation & Insights
- Identify and prioritise high-value customer segments using behavioural, needs-based and value data.
- Turn customer insights into audience definitions, propositions, messaging and content that support acquisition.
- Track key funnel metrics, with primary focus on customer acquisition and loan drawdowns at target CAC.
- Strategy & Execution
- Build a new lending growth marketing operation from scratch, covering campaign planning, content, execution operations and customer insight.
- Lead targeted, multi-channel campaigns across letters, email, LinkedIn ads and other relevant
- Run A/B testing to improve messaging, creative, targeting and channel mix.
- Use HubSpot or similar tools to manage workflows, automation, tracking and scalable campaign delivery.
- Performance & Optimisation
Requirements
- Hands-on, proactive and comfortable building new marketing operations from scratch.
- Strong analytical skills, able to turn data and customer insight into targeted campaign plans.
- Experience delivering measurable acquisition growth, ideally in lending or a closely related fintech environment.
- Proven experience delivering ABM or highly targeted multi-channel campaigns at scale.
- Comfortable with content development, campaign operations, A/B testing and performance optimisation.
- Confident using HubSpot or similar CRM and marketing automation platforms.
- Excellent collaboration and influencing skills, especially across Product Marketing, Financial Promotions, Sales and Data.
- Strong ownership, curiosity and attention to detail.
Preferred
- Lending exposure is desirable; experience from growth marketing in relevant lenders would be a strong advantage.
- Experience delivering ABM or highly targeted multi-channel campaigns at scale.
Benefits
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave
- Don’t tick every box?
- Flexible working
Allica Bank
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
