Responsibilities

• Own and improve CRM segmentation, audience lists, tagging, campaign data and contact categorisation.
• Build and optimise marketing automation workflows across email, CRM, event registration systems and other marketing tools.
• Support audience growth for events by improving targeting, campaign journeys, follow-up processes and conversion rates.
• Help identify and activate high-value audience segments, including previous attendees, target accounts, sponsors, vendors, speakers and engaged prospects.
• Analyse campaign performance and turn data into clear recommendations for improvement.
• Track key marketing metrics such as registrations, paid tickets, sponsorship interest, campaign engagement, landing page performance and conversion rates.
• Support the marketing team with cleaner reporting, better tracking links, UTM structure and campaign performance visibility.
• Work with the LinkedIn, email, social, content, website and design functions to make sure campaigns are supported by strong data and clear audience targeting.
• Identify opportunities to reduce manual work through better processes, templates, automation and AI tools.
• Help improve the handoff of inbound enquiries and high-intent leads to the relevant sales, sponsorship or delegate teams.
• Support post-event follow-up, audience reactivation and future event nurture campaigns.

Requirements

• Experience in B2B marketing, growth marketing, demand generation, CRM, marketing operations or campaign operations.
• Strong interest in CRM, automation, segmentation, reporting and campaign optimisation.
• Comfortable working with data, spreadsheets, dashboards and campaign performance metrics.
• Able to analyse performance and explain what should be improved next.
• Good understanding of marketing funnels, lead generation, conversion and audience journeys.
• Organised, detail-oriented and able to manage multiple campaigns or events at the same time.
• Commercial mindset, with an interest in how marketing supports registrations, revenue, sponsorship opportunities and business growth.
• Confident using marketing tools and quick to learn new systems.
• Comfortable working in a fast-paced environment with multiple deadlines.
• Strong communication skills and able to work across different teams.

Preferred

• Experience in B2B events, conferences, media, SaaS, MarTech or technology marketing.
• Experience with platforms such as Zoho, Brevo, HubSpot, Salesforce, Marketo, Mailchimp or similar CRM/marketing automation tools.
• Experience with event registration platforms or webinar/event marketing tools.
• Experience with Google Analytics, Looker Studio, Tableau, Power BI or similar reporting tools.
• Experience with LinkedIn campaigns, email marketing, WhatsApp marketing or paid media tracking.
• Experience using AI tools to improve marketing workflows, reporting, research or campaign planning.

Benefits

• Flexible working hours
• Work-from-home options
• Casual dress code
• Company events and team activities
• Discounted or complimentary food
• Company pension scheme, where applicable