Graphic Designer & Digital Marketing Coordinator

Fleetwood, Blackpool, UK (On-site)

£27K/yr – £33K/yrEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own the end to end visual production and retail asset pipeline for toy brands, driving consistency across print and digital, with a strong focus on in store and online presentation, brand guardianship and asset management.

  • Creative asset ownership: print, digital, POS, displays and motion graphics for campaigns and retailers.
  • Brand and asset operations: planograms, DAM, catalog publishing, seasonals and product launches.
  • Cross functional collaboration: work with Marketing, Sales and Product to keep assets current, compliant and on schedule.

Job Description

Responsibilities

  • Designing engaging creative assets for websites, email campaigns, Amazon Brand Stores, online advertising and other digital marketing channels.
  • Designing and producing printed marketing materials, including brochures, catalogues, leaflets, presentations, exhibition and showroom graphics, and advertisements.
  • Creating retail point-of-sale (POS) materials, promotional displays and visual merchandising assets.
  • Developing visual planograms based on store requirements, product assortments and display guidelines, working with Sales and Marketing teams to support effective retail presentations and product visibility.
  • Developing presentations and sales collateral for customer meetings, key retail accounts and trade fairs.
  • Producing simple animations and motion graphics for digital marketing campaigns.
  • Ensuring all artwork is accurate, brand compliant and delivered to a high professional standard.
  • Acting as a brand guardian by maintaining consistency across all company and licensed brands.
  • Scheduling approved content across social media platforms using social media management tools.
  • Building and deploying email marketing campaigns in Mailchimp, including updating templates, populating content and managing audience lists.

Requirements

  • Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign.
  • A strong portfolio demonstrating print and digital design work.
  • Excellent understanding of layout, typography, composition and visual communication.
  • Strong organisational and time management skills with the ability to manage multiple projects and meet deadlines.
  • Excellent attention to detail.
  • Good written and verbal communication skills.
  • Confidence working collaboratively with colleagues across Marketing, Sales and Product Management.
  • Good working knowledge of Microsoft Office, particularly PowerPoint.
  • A proactive approach with the ability to work independently and as part of a team.
  • A willingness to learn new systems and digital marketing platforms.

Preferred

  • Experience using Adobe Premiere Pro and/or After Effects.
  • Experience with AI-powered design tools and emerging creative technologies.
  • Experience using Mailchimp or a similar email marketing platform.
  • Familiarity with WordPress or other website content management systems.
  • Experience using Digital Asset Management (DAM) or Product Information Management (PIM) systems.
  • Experience scheduling and publishing social media content.
  • Basic copywriting skills.
  • Experience within the toy, consumer goods, retail or manufacturing sectors.

Benefits

  • The opportunity to work across an exciting portfolio of toy brands and licensed products.
  • A varied creative role spanning print, digital, social media and retail marketing.
  • The chance to see your work used across major retailers, exhibitions and digital campaigns.
  • A supportive and collaborative marketing team.
  • Opportunities to develop your creative and digital marketing skills.
  • Career progression within a growing business.
  • Company pension.
  • Long-service rewards.
  • 24 days annual leave plus bank holidays.
  • Free on-site parking.
  • Company events and team activities.
HTI Group logo

HTI Group

4.4 Glassdoor

HTI is the UK’s largest independently owned designer and manufacturer of children’s toys, with an international customer base and a portfolio of hit brands. We’re already the UK Number One in dolls’ prams and pushchairs and role-play toys, European Number One in everyday toys and have a growing presence as a leading player in toy vehicles, outdoor and wheeled toys. With offices and showrooms in the UK, Hong Kong, Germany and China, we are a genuinely global business with a vision to be the first choice for innovative quality toys worldwide

Founded in 1952
Fleetwood, England, GBR
141 employees (32 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
12.1K
Traffic Source Mix
Search
50.2%
Direct
38.3%
Referral
6.5%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~141

Marketing Team

Marketing Team Size
11 (8% of company)
Marketing Roles Posted (Last 30 Days)
1