Responsibilities

• Plan and execute multi-channel campaigns — email, digital, social, and content — to drive visitor registrations, leads, and brand awareness for Australian Healthcare Week
• Write compelling copy for emails, social posts, the event website, and promotional materials that make people want to attend
• Build and manage a portfolio of media and industry partnerships — identifying, approaching, and negotiating with associations, trade publications, and sector bodies to secure promotional support, content sharing, and audience access that extends the reach beyond our own channels
• Manage campaign timelines: coordinate activity across multiple workstreams simultaneously, hitting deadlines without dropping the ball
• Analyse and optimise — track campaign performance, interpret the data, and adjust your approach to improve results
• Work closely with the project team to understand the event and communicate its value to the right audiences
• Manage databases and audience segmentation to make sure the right message reaches the right person at the right time
• Maintain brand consistency across all event collateral, communications, and digital channels
• Own your campaigns — your activity, your metrics, your results

Requirements

• Creativity and commercial instinct.
• You can write well, think about audiences, and understand what makes someone click, open, or register.
• Attention to detail. Nothing goes out without being checked, and you’re the one who checks it
• Organisation. You can manage multiple campaigns and deadlines simultaneously without losing track
• Analytical curiosity. You’re interested in what the numbers are telling you and you want to use that to do better
• Strong written communication. Clear, engaging, and able to adapt tone for different audiences and channels
• Confidence with outreach and relationship-building. You’re comfortable approaching people you’ve never met and making a compelling case for why partnering with the event makes sense for them
• Energy and initiative. You don’t wait to be told; you see what needs doing and you do it
• A collaborative mindset. You work well with producers, sales teams, and operations to get the best outcome for the event
• 0–3 years of career experience (entry-level/open to recent graduates)

Preferred

• Experience in healthcare is a plus.
• Experience in marketing, communications, content creation, or social media is an advantage.

Benefits

• Structured onboarding and training — you’ll learn how B2B event marketing actually works, not just the theory
• Real ownership from day one. You’ll run your own campaigns, not just assist on someone else’s
• Clear career progression into senior commercial and marketing roles
• Exposure to C-suite audiences and major organisations across the healthcare sector
• A high-energy, collaborative team. We work hard, we move fast, and we enjoy doing it