Global Head of Brand Activation, Bluey

London, UK (On-site)

£72K/yr – £83K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the end to end brand activation for a high profile franchise, turning global franchise and content strategy into market ready campaigns that land with audiences and drive growth.

Global strategy to activation: translate franchise plans into integrated campaigns that move brand and commercial metrics.
Cross functional and regional impact: align with VP/Brand Director and local teams to protect brand while enabling local execution.
Insight driven and partner oriented: use audience, market and retail data to shape activation, B2B trade programs and partnerships.

Job Description

The Global Head of Brand Activation is responsible for the end to end delivery, activation and execution of marketing plans that bring franchise and content strategies to life in market. They are accountable for making the franchise strategy land with audiences powerfully, coherently and on time.
Develop and execute the global annual brand plan, translating franchise strategy into impactful marketing initiatives that drive brand growth and commercial success.
Partner with the VP, Global Brand Director, and cross-functional teams to maximise revenue opportunities across brands, licensing, content, and key consumer moments.
Champion an insight-led approach, leveraging audience, consumer, market, and retail data to inform strategy, activation, and decision-making.
Lead B2B and trade marketing activations, collaborating with stakeholders and product teams to drive awareness, consideration, and purchase intent.
Build strong relationships with regional and local teams to ensure global brand consistency while enabling effective local market execution.
Act as the Bluey brand expert and guardian, clearly articulating brand DNA, audience segmentation, identity, architecture, and purpose across all touchpoints.
Drive creative innovation by identifying new opportunities, consumer trends, and activation approaches that evolve the brand while remaining true to its core values.
Deliver integrated global marketing campaigns, overseeing strategy, briefs, creative development, media planning, partnerships, asset creation, and campaign compliance.
Use performance data, insights, and post-campaign evaluations to optimise marketing effectiveness, maximise return on investment, and inform future activity.
Lead collaboration with editorial, product, digital, and external partners to create compelling campaigns, experiences, and partnerships that support brand and business objectives.
Manage and develop high-performing teams by setting priorities, allocating resources effectively, fostering innovation, and creating a culture of accountability and continuous learning.
Build strong stakeholder relationships, champion BBC values and diversity principles, and simplify plans and communications to drive alignment, clarity, and successful delivery.

A record of strategic, commercial and creative success gained at a senior level
Demonstrates the management and development of consumer brands, using advanced marketing techniques
A best-in-class leader in working collaboratively across every commercial touchpoint in a business to drive growth and success of a entertainment brand
Measurable success in developing and executing brand-led and content-led marketing campaigns
Experience in rallying teams behind a common vision

Understanding of competitive landscape and able to react accordingly to maintain competitive edge
An expert in relationship management and negotiation
A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barrier
Demonstration of knowledge of qualitative and quantitative research techniques & understanding of what data is suitable to form the genesis of a campaign brief and guides the team
Excellent communication skills across all organisational levels
A motivational and supportive team leader
An embracer and instigator of change
Self-reliant, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across the BBC

BBC Studios

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

Founded in 1995

London, England, GBR

6.3K employees (2,847 in marketing)

www.bbcstudios.com