Responsibilities

• Develop a global content strategy that supports CameraMatics’ positioning, commercial priorities and growth plans.
• Build clear messaging and narrative frameworks that help CameraMatics communicate consistently across markets, channels and audiences.
• Translate complex technology, customer outcomes and market insight into clear, compelling and commercially relevant content.
• Create content that supports every stage of the buyer and customer journey, from first engagement through to sales progression, customer proof, advocacy and retention.
• Ensure content is planned around business objectives, audience needs and commercial value, not just activity volume.
• Help CameraMatics build a distinctive, confident and consistent voice in the market.
• Orchestrate the wider content engine across internal teams and external partners.
• Ensure PR, SEO, creative, digital, content, social and campaign activity is connected by a clear strategy and consistent message.
• Own content briefs, messaging direction and editorial standards for externally supported work.
• Work confidently with agencies, freelancers and specialist partners to ensure content output is well briefed, commercially focused and on brand.
• Identify opportunities to make content work harder across channels, formats, markets and stages of the customer journey.
• Maintain high standards for quality, consistency, tone of voice and commercial usefulness across all content.
• Own the development of high-quality customer stories, case studies, testimonials and proof-led content that supports both brand credibility and sales conversations
• Work with Sales, Customer Success and customers directly to identify strong stories, measurable outcomes and compelling use cases.
• Turn customer insight into content that demonstrates real-world impact.
• Build a stronger library of customer proof that can be used across the website, campaigns, social media, PR, sales decks, events and customer advocacy activity.
• Own CameraMatics’ organic social media strategy and delivery, with LinkedIn as the primary channel for brand visibility, thought leadership, customer proof and commercial engagement.
• Work closely with the demand generation agency to develop social content that supports company positioning, campaigns, customer storytelling, leadership visibility, PR activity, event, etc.
• Partner with our PR agency to support PR and communications activity across company news, product updates, customer announcements, awards, industry commentary and thought leadership.
• Develop clear messaging, story angles, briefing notes and supporting content for communications activity.

Requirements

• 4+ years’ experience in B2B content marketing, communications or brand storytelling, ideally within SaaS, technology, fleet, logistics, safety or another complex B2B sector.
• Proven ability to shape and own a content strategy, not just deliver individual content assets.
• Excellent writing, editing and messaging skills, with the ability to turn technical information, customer outcomes and market insight into clear, compelling content.
• Strong experience across customer stories, case studies, thought leadership, PR content, social media, campaign assets, website copy, guides, reports and sales enablement.
• Confident owning PR agency relationships, setting clear briefs, shaping story angles and ensuring communications activity supports company positioning and commercial goals.
• Strong understanding of organic social media strategy and delivery, particularly LinkedIn.
• Experience working with senior leaders, customers, sales teams, product experts and external partners to uncover strong stories and proof points.
• Confident briefing and working with designers, videographers, editors, agencies and freelancers to produce high-quality content.
• Commercially aware, highly organised and able to prioritise content based on business impact, audience need and brand value.

Preferred

• Video and design experience as strategic tools of storytelling
• Experience coordinating with design, videographers, editors, agencies and freelancers

Benefits

• Salary: £50,000.00 - £60,000.00
• A high-impact, creative role where your work will help shape global brand perception.
• A supportive environment that encourages creativity, experimentation and fresh thinking.
• The chance to build a stronger content and communications narrative in a scaling SaaS company, with video as a key storytelling tool.
• Opportunity to grow with the function as the business scales.
• Hybrid working with modern offices.
• Access to exciting customer environments and real-world fleet operations, including trucks, sites, fleets, aviation, ports, construction and more.