Responsibilities - Delivering across key DComm media objectives - Own DComm media performance across key KPIs for Paid Search (CPCs, SOV%) and lower funnel programmatic media (CPMs, NTB%) with the objective to help deliver Haleon eCommerce business objectives. - Budget, Process and Planning Ownership - Work with DComm agency to understand sufficiency, working with relevant brand and trade teams to continually close gaps based on NS targets - Critical Path Management: Work with the multi-functional teams to ensure campaigns are optimised taking into consideration needs of both sales and marketing teams - Understanding of process and requirements of digital media at each stage (going between brand alignment to channel alignment) - Manage the budget tracking process with rigour. Working with agency and finance partners in brand to ensure alignment on investment targets and ROI’s - Preparing internal and external presentations to be shared with key stakeholders - Management of digital media agency and close alignment with retail agency teams - Drive Shopper Activation - Collaborate with shopper teams and sales teams to ensure optimised grocery execution - Creation and sharing of golden rules for all activation - Capability Management across wider Haleon teams - Best Practice Sharing and Upskilling: Help us to continue to drive digital engagement across all relevant teams in GBI