Responsibilities

• Create, optimise and manage product titles, bullet points, and descriptions across product listings.
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance.
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.

Requirements

• Minimum 5 years copywriting experience in retail/online market place ecommerce.
• Demonstrable experience with Amazon (or similar marketplace eg Walmart or Tesco etc) content optimisation, ideally in consumer products or toys.
• Robust knowledge of SEO, keyword/shopper intent and ecommerce search behaviour.
• Ability to spot and correct inconsistencies, improve ecommerce copy readability, adapt messaging to specific product categories and follow brand tone.
• Comfortable working with structured content templates and authoring tools.
• Detail-oriented with a strong sense of how small changes can impact performance.
• Proven ability to collaborate with project managers to ensure timely and accurate content delivery.

Preferred

• Experience working with global brands or managing content across international marketplaces.
• Background in retail/Amazon marketplaces, digital marketing, SEO optimisation, content creation, copywriting, digital communications
• Strong experience of creating product copy for the toy industry is preferred
• Strong experience of integrating SEO keyword research in product copy is also highly preferred
• Experience of hands-on SEO research (eg. use of tools like semrush and Helium) is not essential but would be considered favourably
• Prior experience in working with IP partner guidelines as part of the copy creation is preferred