Picnic Media Limited

Freelance Brand Identity Designer

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Shape a data-driven brand evolution that balances premium and tech-forward visuals for two audiences (advertisers and partners), and deliver a complete, handoff-ready artefact for web and sales materials.

  • Brand systems: define palette, typography, spacing, and visual language to convey data, precision, and sophistication.
  • Audience alignment: ensure coherence across advertisers and partners with differentiated but connected surfaces.
  • Delivery artefact: produce a consolidated brand guide and ready-to-implement assets for website, decks, LinkedIn, and event materials.

Job Description

Responsibilities

  • Brand evolution as the core scope
  • Define how the palette is applied and weighted, how typography creates hierarchy and authority, how visual language conveys data and precision, and how spacing and density shift to feel more sophisticated
  • Ensure the brand works for two distinct audiences — advertisers (agencies and brand marketers) and partners (DSPs, SSPs, curation platforms) — without losing coherence
  • Present a minimum of two directions with a clear recommendation, shown in context and applied to a realistic brand surface (not just swatches and type specimens)
  • Deliver outputs for a website redesign, including at least one application showing premium and tech-forward looks on a web surface; ensure the brand works across sales decks, LinkedIn, and event materials
  • Produce a consolidated document incorporating all approved decisions — ready for handoff to a web designer and for ongoing use across the business; create an artefact that makes the work usable for every surface the brand appears on