Freelance Brand Identity Designer

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Shape Picnic’s brand evolution by defining a premium, tech-forward identity and a reusable artefact that guides website visuals, sales decks, LinkedIn, and events, enabling consistent brand usage and a smooth handoff to design.

  • Brand direction with multiple options and a clear recommendation applied to real brand surfaces
  • Cross-channel consistency across website, decks, social, and events with a consolidated handoff document
  • Usable artefact that underpins every surface the brand appears on

Job Description

Responsibilities

  • Brand evolution
  • Present a minimum of two directions with a clear recommendation, shown in context and applied to a realistic brand surface
  • Primary output feeds a website redesign, so at least one application should show premium and tech-forward visuals on a web surface
  • Show how the brand works across sales decks, LinkedIn, and event materials
  • Produce a consolidated document incorporating all approved decisions — ready for handoff to a web designer and for ongoing use across the business
  • Artefact that makes the work usable: every surface the brand appears on should be able to draw from it

Requirements

  • Senior B2B brand specialist — portfolio of visual brand evolution work specifically
  • Experience in adtech, martech, or a similarly complex B2B technology environment — you need to understand what our audiences care about
  • Comfortable working with a founder who has clear creative instincts and will want to be closely involved in direction

Preferred

  • Familiarity with programmatic advertising or the digital media industry
  • Track record with founder-led scale-ups at a similar stage

Benefits

  • Remote and flexible
  • Direct access to our Marketing Manager and CEO who will be closely involved in creative decisions
  • We move fast. We want someone who can make decisions, move at pace