Responsibilities

• Develop and implement stand-out customer messaging and communications for our restaurants, coffee shops, soft plays, and foodhalls.
• Produce clear and concise briefing documents, supplier guidelines and store communication for all marketing campaigns, print point of sale and packaging.
• Brief and liaise with our in-house Studio and external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
• Work with the Head of Campaigns & In-Store Communications to forward plan marketing campaigns and develop the messaging and assets required to deliver these.
• Support on new menus launches and initiatives alongside the wider restaurant team, both on development and execution, including seasonal menu changes, food shows and trade driving promotions.
• Develop trade driving opportunitiies with key third parties to reach wider audiences.
• Understand current customer trends & insights and brief any new insights required to the customer insights & research team.
• Brief key content creation including lifestyle photography, video content, for use across multiple channels.
• Plan and maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated multi-channel campaigns.