Fan Communications Executive at Birmingham Panthers | Walsall, UK | £28K/yr – £30K/yr

Birmingham Panthers

Fan Communications Executive

Walsall, UK (On-site)

£28K/yr – £30K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own and optimize the audience journey across social, email, and website while growing first-party data and content that fuels engagement and conversions.

Own channel ecosystems: social, email, and site, with a bias toward platform-native content and audience growth.
Build the fan journey from awareness to loyalty, measuring reach, engagement, and conversion for ongoing optimization.
Collaborate on CRM and data strategy with the Head of Audience Growth to turn content into actionable insights.

Job Description

Responsibilities

Oversee and grow all social media channels day-to-day
Own email marketing delivery (with agency support)
Maintain and update the Panthers digital home/website
Continuously improve reach, engagement and conversion across all channels
Build and optimise the fan journey from awareness → sign-up → purchase → loyalty
Drive first-party data growth through content, campaigns and sign-up mechanics
Support ticket, merchandise and event sales through all channels
Work closely with Head of Audience Growth on CRM and data strategy
Capture content across training, matchdays and community activity
Create engaging, platform-native content and schedules for it to fit into