Experiential Marketing Manager, EUI GBM

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own European experiential programs for TikTok and live events, turning business priorities into immersive moments with agency partners and cross-functional teams.

  • Event production leadership: end-to-end delivery, budgets, forecasts, and ROI tracking.
  • Ambassador for TikTok advertising: translate goals into high impact IRL activations and tentpole programs.
  • Measurement and cross-functional alignment: partner with teams to define success metrics and reporting.

Job Description

Responsibilities

  • Own the delivery of best-in-class experiential programs and events, both end-to-end in-house and with agency partners
  • Serve as an ambassador for TikTok advertising products, turning business priorities into high-impact IRL moments
  • Support the wider team on tentpole activations (such as Cannes Lions, OMR, TikTok World), raising execution standards and ensuring brand consistency
  • Act as an event-production expert and consultant to the wider European marketing team, having a deep understanding of technical and creative best practices
  • Build strong cross-functional partnerships to align goals and secure buy-in
  • Drive commercial impact through objective-led ideation and competitor insight
  • Deliver event measurement solutions and clear impact reporting
  • Be confident owning event budgets, forecasting and agency scopes to maximize event ROI

Requirements

  • Demonstrated experience working in event production.
  • Experience working with cross functional partners and stakeholders.
  • Ability to travel across any/all European markets to manage event production.
  • Excellent understanding of TikTok.

Preferred

  • Experience working on European or Global industry events.
  • Previous experience in a regional or global role, understanding regional nuances between different markets.
  • Extremely agile and have the ability to manage multiple projects under tight deadlines in a fast-paced environment.
  • Experience working in advertising or B2B marketing.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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