Responsibilities

• Develop and execute comprehensive marketing strategies to promote online wills and funeral plans across digital platforms.
• Manage and optimize SEO efforts to improve website visibility and organic search rankings.
• Oversee project management tasks related to marketing campaigns, ensuring timely delivery and alignment with organizational goals.
• Create compelling copy for websites, social media posts, email campaigns, and advertisements that resonate with target audiences.
• Utilize tools like Adobe Photoshop and WordPress to design engaging visuals and maintain website content updates.
• Implement paid advertising campaigns using Google Ads, monitor performance metrics, and adjust strategies for maximum ROI.
• Analyze campaign data using Google Analytics and other analysis tools to measure success, identify opportunities, and refine marketing tactics.
• Manage social media accounts by scheduling posts, engaging with followers, and growing online communities.
• Conduct market research to understand customer needs, B2B (business-to-business) opportunities, and industry trends in estate planning services.
• Coordinate email marketing initiatives to nurture leads and inform potential clients about our offerings.

Requirements

• Experience in Onine Wills/Funeral Plans is essential.
• Strong management skills with the ability to oversee multiple projects simultaneously.
• Expertise in SEO, Google Ads, Google Analytics, and social media management tools.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Excel, PowerPoint, Word), and IT systems relevant to digital marketing.
• Excellent copywriting skills with the ability to craft clear, persuasive messages tailored for diverse audiences.
• Demonstrated project management capabilities with effective time management and organizational skills.
• Strong communication skills in English for internal collaboration and external outreach.
• Analytical mindset with the ability to interpret data insights for strategic decision-making.
• Leadership qualities that inspire team collaboration and drive results in B2B marketing environments.