Email Marketing Coordinator at BIMM University | Brighton, Brighton and Hove, UK | £32K/yr – £40K/yr

BIMM University

Email Marketing Coordinator

Brighton, Brighton and Hove, UK (On-site)

£32K/yr – £40K/yrEntry LevelContract

Posted 2 months ago

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Job Summary

Own the end-to-end email recruitment program, coordinating content, testing, and data-driven optimisations across multiple applicant segments and journey stages.

Campaign Management: Plan, schedule, and execute targeted email campaigns tied to recruitment priorities.
Content & Collaboration: Write engaging emails and align messaging with Marketing, Recruitment, Admissions, and related teams.
Optimization & Data: Analyse performance, run A/B tests, and maintain segmentation and automation to lift engagement and ROI.

Job Description

Responsibilities

Plan and deliver targeted email campaigns aligned to student recruitment priorities.
Own the email marketing calendar, ensuring clear, timely and relevant communications.
Write and build engaging email content tailored to different audiences and stages of the applicant journey.
Collaborate with Marketing, Recruitment, Admissions and wider University teams to align messaging and campaigns.
Monitor and analyse campaign performance, using insight, A/B testing and optimisation techniques to improve engagement and ROI.
Maintain and optimise email data, segmentation and automation workflows.

Requirements

A degree in a relevant subject or equivalent professional experience.
Strong copywriting skills, with the ability to adapt tone and messaging for different audiences.
Experience using DotMailer or similar email marketing platforms.
Working knowledge of HTML email design, data segmentation and automation.
Experience with A/B testing and campaign optimisation.
Design skills using InDesign, Adobe Creative Suite or similar tools.
Strong collaboration and communication skills.

Benefits

25 days holiday per year (FTE)
SMART pension
A comprehensive benefits package

BIMM University

At BIMM University, we provide an extensive range of courses in modern music, performing arts, creative technology, and filmmaking to over 9,000 students across nine campuses in the UK, Ireland, and Germany. We have a long-standing commitment to providing the highest quality in creative industries education, allowing students to maximise their career potential.For 40 years, we’ve equipped our students with the knowledge and skills they need to meet the demands of the creative industries – and graduate feeling industry-ready. Beyond academic life, BIMM University offers a community built on a shared passion, creativity, and belief system. Our inclusive culture is at the core of everything we do, binding us together and driving us forward.BIMM University comprises five acclaimed schools: BIMM Music Institute, Performers College, MetFilm School, MetStudios and Northern Ballet School. This vast network provides unique opportunities for students to collaborate creatively on projects with others working in music, performing arts, film, and creative technology.Join our teamWe know an extraordinary university is only as good as its passionate, dedicated people.So, if you have that deep-seated passion for the creative industries, view things a bit differently and have a desire to be connected to something really special, then we want to hear from you.www.bimm.university/careers/

Hove, England, GBR

1.1K employees (153 in marketing)

www.bimm.university