E+ Senior Marketing, Communications and Events Manager at British Council | London, UK

British Council

E+ Senior Marketing, Communications and Events Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own Erasmus+ marketing and communications strategy with a clear line of sight from programme priorities to audience-led campaigns and measurable impact.

Own audience insight, personas, and lifecycle planning to drive awareness, application, and advocacy.
Lead integrated communications, PR, and events across digital and live channels to boost awareness, engagement, and advocacy.
Define and monitor marketing performance indicators, turning insights into continuous improvement and scalable practice.

Job Description

Leading the development and delivery of the Erasmus+ marketing and communications strategy, ensuring alignment with programme priorities and organisational objectives.
Translating programme goals into clear, audience-led marketing plans, including campaign frameworks, audience segmentation, channel strategy, and messaging.
Owning audience insight, personas, and customer lifecycle planning to support engagement from awareness through to application and advocacy.
Developing integrated communications, PR, and events strategies across digital, in-person, and media channels to increase awareness, engagement, reputation, and advocacy.
Overseeing brand, messaging, and content strategy to ensure all marketing activity is consistent, accessible, audience-focused, and aligned with brand standards.
Applying advanced marketing expertise to solve complex challenges, provide strategic consultancy, and improve campaign effectiveness and impact.
Providing expert marketing and brand advice to stakeholders, embedding marketing into programme design and ensuring effective campaign delivery from briefing to execution.
Building and influencing strong relationships with internal teams, senior stakeholders, and external partners to enable joined-up marketing and communications delivery.
Defining, monitoring, and evaluating marketing performance indicators, using insights to drive continuous improvement, efficiency, and scalable best practice.
Promoting inclusive and accessible marketing approaches while managing priorities across multiple stakeholders and supporting equality, diversity, and inclusion objectives.

British Council

3.7 Glassdoor

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.We uniquely combine the UK’s deep expertise in arts and culture, education and the English language, our global presence and relationships in over 100 countries, our unparalleled access to young people and influencers and our creative sparkle.We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications. For more information, please visit: http://www.britishcouncil.org

Founded in 1934

London, England, GBR

24K employees (898 in marketing)

www.britishcouncil.org

69% recommend to a friend

73% CEO approval