ODAQ

DTC Creative Strategist

UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end creative strategy and rapid testing loop for performance-driven D2C campaigns targeting mature women, translating benefits into emotion-driven direct-response ads across Meta, TikTok, and other paid channels, with fast iteration, clear briefs, and close collaboration with media buyers and brand teams.

  • Creative strategy: develop hooks, angles, and messaging for a mature female audience.
  • Testing & scaling: analyze performance, identify winners, and kill underperformers fast.

Job Description

Responsibilities

  • Creative Strategy & Ideation: Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels.
  • Creative Strategy & Ideation: Create strong angles, hooks, and messaging frameworks for a mature female audience.
  • Creative Strategy & Ideation: Translate product benefits into emotion-driven, problem-solution ads.
  • Creative Strategy & Ideation: Continuously generate new concepts while iterating on proven winners.
  • Testing, Scaling & Iteration: Analyze performance data (hooks, retention, CTR, CPA, ROAS).
  • Testing, Scaling & Iteration: Identify winning creatives and patterns.
  • Testing, Scaling & Iteration: Create structured iterations to scale winners.
  • Kill underperformers fast and double down on what works
  • Briefings & Collaboration: Write clear, actionable briefs for UGC creators and editors.
  • Briefings & Collaboration: Guide creators on tone, structure, objections, and delivery.
  • Briefings & Collaboration: Work closely with media buyers to align creative & performance.
  • Briefings & Collaboration: Collaborate with brand and marketing teams to ensure consistency.
  • Market & Customer Insight: Deeply understand the mature women customer.
  • Market & Customer Insight: Identify key objections, desires, fears, and buying triggers.
  • Market & Customer Insight: Monitor competitors and market trends.
  • Market & Customer Insight: Turn customer feedback and reviews into ad concepts

Requirements

  • Proven experience as a Creative Strategist for D2C brands
  • Strong background in direct response advertising
  • Deep understanding of Meta & TikTok ad creatives
  • Experience scaling ads (not just launching them)
  • Strong copy instincts (hooks, headlines, CTAs)
  • Data-driven mindset with creative intuition
  • Ability to move fast, test fast, and learn fast
  • Creative concepting & angle development
  • Direct response copywriting
  • Performance analysis & iteration
  • Clear briefing & communication
  • Strong ownership mentality

Preferred

  • Experience in beauty, skincare, or supplements
  • Experience marketing to women 40+
  • Familiarity with UGC-driven ad systems
  • Experience working in fast-scaling D2C brands

Benefits

  • Competitive salary
  • On-time and reliable payments
  • Opportunity to work with a fast-growing global e-commerce brand
  • Long-term growth opportunities

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)