Responsibilities

• Communications and public messaging
• Brand strategy and stewardship
• Marketing and campaign delivery
• Content and social media (consumer and stakeholder-facing)
• Youth information services
• Digital platforms, websites and web portals
• Audience engagement and digital growth
• Internal and external relationship development relevant to the function
• Lead a broad portfolio spanning youth information, content strategy, digital campaigns, marketing performance, communications and brand, platform development, product innovation and audience growth
• Working closely with the CEO and Senior Leadership Team, you will ensure Young Scot’s information and engagement activity supports wider organisational objectives, strengthens relationships with stakeholders and maximises our impact with young people

Requirements

• Significant senior leadership experience across digital, marketing, communications, content and social media.
• Experience leading complex digital platforms, audience ecosystems or large-scale engagement programmes
• Proven experience developing and delivering organisational strategy
• Track record of leading high-performing teams and delivering measurable impact
• Experience working with senior stakeholders across public, private or third sector environments
• Experience overseeing campaigns, communications, partnerships or programmes with multiple stakeholders and delivery requirements
• Significant senior leadership experience across marketing, communications, digital, information or audience engagement functions
• Strong understanding of digital platforms, audience engagement and modern marketing strategy
• Knowledge of changing youth media consumption behaviours and communication trends
• Understanding of digital product development, user-centred design and platform ecosystems

Preferred

• Experience within the youth, public sector, education, charity or non-profit sectors
• Understanding of youth information standards and trusted content delivery
• Experience of digital transformation programmes
• Experience of membership, app-based or rewards-based digital products
• Knowledge of Scottish public sector communications or policy environments