Responsibilities

• Creative Strategy Leadership: Lead the creative ambition for CCTM brands across Europe, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities.
• Creative Strategy Leadership: Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression.
• Creative Strategy Leadership: Own and evolve the articulation of brand narratives across the full consumer journey.
• Creative Strategy Leadership: Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale.
• Creative Strategy Leadership: Serve as the key European creative point of contact with Global creative teams.
• Creative Development & Agency Partnership: Develop clear, inspiring, and strategically grounded creative briefs in collaboration with European and Global stakeholders.
• Creative Development & Agency Partnership: Lead and challenge agency partners through the creative development process to deliver high‑quality, distinctive, and digitally forward work.
• Creative Development & Agency Partnership: Encourage experimentation with new creative formats, content models, and culturally relevant storytelling approaches to keep Stills brands fresh and competitive.
• Cross‑Functional & Network Collaboration: Partner closely with IMX, Design, Media, Digital, Shopper, Insights, and FLA teams to ensure creative integration across the full consumer and customer journey.
• Cross‑Functional & Network Collaboration: Act as a collaborative bridge between Global, European, and local teams to ensure strategic alignment and creative coherence.

Requirements

• Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred.
• 10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership.
• Proven ability to develop and steward end‑to‑end creative strategies and scalable creative platforms across multiple markets.
• Strong understanding of consumer insight, culture, digital behaviors, social storytelling, and emerging creative formats.
• Experience working closely with world‑class creative agencies and multi‑market stakeholders.
• Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment.
• Excellent communication, storytelling, and conceptual thinking skills.
• Ability to operate effectively in a fast‑paced, complex, and culturally diverse European environment.
• Passion for culture, creativity, and innovation.
• FMCG or beverage experience preferred but not required.

Benefits

• European Creative Leadership: Shape the creative direction and consumer relevance of a key brand portfolio across one of the Company’s most dynamic regions.
• Creative Impact & Autonomy: Opportunity to influence high‑visibility brand work, push creative boundaries, and experiment with modern storytelling approaches.
• Networked Collaboration: Work at the center of a highly connected European and Global creative ecosystem.
• World‑Class Resources: Access leading agencies, creative partners, tools, and best practices from across The Coca‑Cola Company.