Responsibilities

• Manage day to day relationship with our digital PR agency, providing clear briefs, feedback and strategic direction.
• Oversee outreach campaign planning, execution and performance.
• Collaborate with internal teams and agency partners to develop and launch digital PR campaigns that generate high-quality backlinks and brand mentions.
• Work closely with SEO, content and brand colleagues to ensure campaigns are data driven, on message and aligned with business priorities.
• Own content creation to support and deliver against SEO ambitions.
• Lead external agency relationships and work closely with internal stakeholders to deliver high quality PMI (private medical insurance) content.
• Support identification and development of relationships with AXA Health doctors and medical experts with relevant media, bloggers, publishers and influencers in the health and wellbeing space.
• Track and report on campaign effectiveness using key SEO and PR metrics. Regularly review and optimise outreach strategies based on performance insights and industry trends.

Requirements

• Proven experience in digital PR, GEO, SEO outreach or link building is essential. Ideally, you’ll have insurance, healthcare or financial services experience.
• Experience managing external agencies or partners with a track record of successful campaign delivery is required.
• Excellent relationship management skills.
• Commercial and strategic awareness.
• Analytical skills, with experience using data to measure performance.
• Ability to work under pressure with organisational and project management skills.
• Motivated and target orientated, with a focus on continuous improvement.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
• This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.