Own end to end digital PR for AXA Health, coordinating with agencies and internal teams to drive backlinks and brand mentions while aligning with SEO and content strategies.

• Manage day to day relationship with our digital PR agency, providing clear briefs, feedback and strategic direction.
• Oversee outreach campaign planning, execution and performance.
• Collaborate with internal teams and agency partners to develop and launch digital PR campaigns that generate high-quality backlinks and brand mentions.
• Work closely with SEO, content and brand colleagues to ensure campaigns are data driven, on message and aligned with business priorities.
• Own content creation to support and deliver against SEO ambitions.
• Lead external agency relationships and work closely with internal stakeholders to deliver high quality PMI (private medical insurance) content.
• Support identification and development of relationships with AXA Health doctors and medical experts with relevant media, bloggers, publishers and influencers in the health and wellbeing space.
• Track and report on campaign effectiveness using key SEO and PR metrics. Regularly review and optimise outreach strategies based on performance insights and industry trends.

Responsibilities

• Manage day to day relationship with our digital PR agency, providing clear briefs, feedback and strategic direction.
• Oversee outreach campaign planning, execution and performance.
• Collaborate with internal teams and agency partners to develop and launch digital PR campaigns that generate high-quality backlinks and brand mentions.
• Work closely with SEO, content and brand colleagues to ensure campaigns are data driven, on message and aligned with business priorities.
• Own content creation to support and deliver against SEO ambitions.
• Lead external agency relationships and work closely with internal stakeholders to deliver high quality PMI (private medical insurance) content.
• Support identification and development of relationships with AXA Health doctors and medical experts with relevant media, bloggers, publishers and influencers in the health and wellbeing space.
• Track and report on campaign effectiveness using key SEO and PR metrics. Regularly review and optimise outreach strategies based on performance insights and industry trends.

Preferred

• Insurance, healthcare or financial services experience (preferred)