Responsibilities

• Conduct outreach to journalists, editors, and publications to secure coverage for client campaigns
• Build, grow, and maintain an accurate, well-organised media list
• Develop and maintain genuine long-term relationships with media contacts
• Pitch story angles and campaign hooks tailored to each journalist and publication
• Track outreach activity, responses, and coverage results
• Work with the team on campaign planning and target list development
• Follow up on pitches professionally and persistently without being a nuisance to contacts

Requirements

• Proven experience in digital PR outreach (agency or in-house)
• Demonstrable experience building and maintaining media lists
• Track record of building and sustaining relationships with journalists/media contacts
• Excellent written and spoken English (high level required, as this role involves constant written and verbal communication with media contacts)
• Strong computer literacy, comfortable learning new tools and platforms
• Highly organised, with strong attention to detail
• Confident, personable communicator who can build trust with press contacts
• Able to work well as part of a small, collaborative in-house team
• Note: Social media management experience alone is not a substitute for outreach experience, and this is not a content-only or copywriting-only role

Benefits

• 25 days holiday plus bank holidays, plus a week off at Christmas
• Electric desk and walking pad
• Private health insurance
• Progression and salary reviews