Responsibilities

• Work closely with the Head of Digital PR and wider account team to deliver expert and influencer strategy.
• Develop and maintain strong personal relationships with key publishers (journalists, producers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars.
• Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for expert and influencer placement.
• Sourcing experts and influencers from a wide range of backgrounds to appear in Tier One media across the US market, both local and national.
• Delivering media training to experts and influencers to help them shape their narratives and build their brands.
• Placing expert comment, interviews and opinion pieces with experts and influencers with Tier One media across the US market, both local and national.
• Measuring and reporting on impact of expert and influencer profile growth and placements.
• Monitoring the news cycle for reactive opportunities for expert/influencer placement.
• Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines.
• Client management including creating presentations for key client meetings, communicating with client to a high standard on email and on video calls on a regular basis and pro-actively escalating any issues to Head of Digital PR and wider account team.

Requirements

• Obsessive attention to detail and quality of work;
• Personal interest in current trends across one or more areas;
• Commitment to developing themselves and the Greenpark offering;
• Showing the ability to evolve their skills and take on more responsibility;
• Proactive and self-motivating approach to work and innovation;
• Positive, nurturing, and appropriate interactions with all colleagues;
• Ability to work under pressure under office-based and remote conditions;
• Strong interpersonal and communication skills;
• A team player;
• You live & breathe Greenpark's core value of We Strive, Acting Together With Kindness. Championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

Benefits

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Referral Bonus Scheme.
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternity leave allowances.