Responsibilities

• Take a strategic view of accounts, acting as the day-to-day point of contact for clients and building strong relationships through commercial awareness and an understanding of each client's needs
• Lead client meetings including QBRs and strategic reviews with confidence, presenting performance insights, forward-looking plans, and proactive recommendations
• Coordinate team resources, managing roadmaps and priorities to ensure campaigns are delivered on time and to a high standard
• QA campaign output across your accounts, ensuring consistency, accuracy, and quality before anything reaches the client
• Spot and flag opportunities to introduce new or complementary services where relevant to client needs, supporting the growth of accounts over time
• Contribute strategic ideas, campaign concepts, and performance insights to pitches and new business initiatives
• Develop data-driven Digital PR strategies that are closely aligned with client objectives and broader marketing goals
• Monitor industry trends, identify and generate newsworthy and creative campaign ideas that align with client objectives and deliver coverage and SEO impact
• Strong understanding of AI and GEO tactics, the importance of AI visibility, and how to integrate digital PR campaigns into content and SEO strategies
• Manage end-to-end campaign delivery - from ideation to outreach and reporting