Responsibilities

• Lead the planning, execution and optimisation of paid digital campaigns across paid social, paid search and display/programmatic channels, managing budgets, bidding strategies, tracking and attribution to achieve ticket sales, ROI, CPA and ROAS targets.
• Drive performance across key social and emerging channels, particularly Instagram, TikTok and WhatsApp, developing channel-specific strategies, audience acquisition initiatives and always-on engagement plans.
• Grow and manage first-party audience data, delivering GDPR-compliant data acquisition campaigns, lead-generation activity and audience segmentation to support CRM, remarketing and campaign performance.
• Enhance paid social creative effectiveness, working with internal teams and agencies to develop, test and optimise content, identify best-performing formats and reduce reliance on underperforming promoter-supplied assets.
• Develop integrated digital marketing approaches across venues and events, sharing audiences, insights, creative assets and campaign learnings to maximise portfolio-wide performance and audience reach.
• Provide reporting, insights and stakeholder support, including campaign performance analysis, partnership activation reporting, awareness initiatives and digital activity that supports on-site revenue opportunities such as Food & Beverage sales.

Requirements

• Proven experience managing paid social campaigns through platforms such as Meta Ads Manager and TikTok Ads Manager, with exposure to paid search and/or programmatic advertising desirable.
• Experience delivering against ticket sales, e-commerce or lead-generation objectives, with strong understanding of KPIs including ROAS, CPA and customer acquisition metrics.
• Knowledge of data acquisition, audience growth strategies, GDPR compliance and digital marketing attribution.
• Strong analytical skills with experience using GA4 and other reporting tools to measure performance and inform optimisation decisions.
• Ability to set up, manage and troubleshoot tracking, pixels, conversion events and attribution frameworks.
• Strong creative judgement with experience briefing, evaluating and optimising content for paid social performance.
• Excellent stakeholder management and communication skills, with the ability to collaborate effectively across marketing, venue, agency and partnership teams.

Preferred

• Experience developing or scaling emerging channels such as WhatsApp.
• Experience within live events, entertainment, sport, hospitality or ticketing environments.

Benefits

• 25 Days Annual Leave – Work hard, rest well.
• Life Assurance – Peace of mind knowing your loved ones are protected.
• 5% Pension Contribution – Helping you prepare for a bright future.
• Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
• Employee Assistance Programme – AXA Health support whenever you need it.
• Eye Care Support – Vouchers and contributions towards glasses.
• Cycle to Work Scheme – A greener, healthier commute.
• Employee Referral Scheme – Recommend great people and get rewarded.