Responsibilities

• Media Planning & Strategy
• Develop integrated media plans in response to client briefs and campaign objectives.
• Recommend appropriate channel mixes across paid social, paid search, display, video, audio, out-of-home and broadcast media.
• Use audience insight, market research, campaign performance data and industry trends to inform planning recommendations.
• Help determine budget allocations across channels to maximise effectiveness and efficiency.
• Develop audience-first strategies that balance brand awareness, consideration and conversion objectives.
• Digital Media Expertise
• Apply your knowledge of Google Ads, Meta, LinkedIn, TikTok and other digital platforms to inform strategic recommendations.
• Identify platform opportunities, audience targeting approaches and campaign structures that support client goals.
• Translate campaign performance data into planning insights and future recommendations.

Requirements

• Minimum 1-2 years' experience in paid media, biddable media or digital marketing.
• Hands-on experience managing campaigns across one or more of the following:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Strong understanding of audience targeting, optimisation and campaign performance metrics.
• Experience interpreting campaign data and using insights to make recommendations.
• Commercial awareness and an interest in marketing strategy.
• Excellent communication and presentation skills.

Preferred

• Agency experience.
• Experience working with universities or within higher education marketing.
• Experience using Google Analytics 4, Looker Studio or similar reporting platforms.
• Exposure to display, video or programmatic advertising.
• Knowledge of out-of-home, audio or broadcast media.

Benefits

• Inclusion in Hunterlodge's profit-share bonus scheme.
• Structured Continuous Professional Development (CPD) programme.
• Training across media planning, buying and strategy disciplines.
• Opportunity to work across both digital and traditional media channels.
• Exposure to leading universities and national brands.
• Supportive and collaborative team environment. Clear career progression within a growing agency.