Responsibilities

• Develop and execute paid media strategies that support business growth and revenue targets.
• Work closely with the creative team to develop high-converting ad creatives across multiple digital advertising channels.
• Plan, create, manage, and optimise campaigns across Meta paid advertising, Google Ads, TikTok, YouTube and Klaviyo email marketing.
• Continuously monitor campaign performance, analyse key metrics, and implement data-driven improvements.
• Manage authorised advertising budgets and allocate spend to maximise profitable ROI and customer acquisition.
• Conduct audience research, A/B testing, and creative testing to improve campaign performance.
• Track, measure, and report on KPIs including ROAS, CPA, CAC, CTR, conversion rate, and customer lifetime value.
• Identify new growth opportunities, marketing channels, and scaling strategies.
• Stay up to date with platform changes, industry trends, and emerging digital marketing technologies.

Requirements

• Proven experience as a Digital Marketing Manager, Performance Marketing Manager, or Growth Marketing Manager.
• Demonstrated success in profitably scaling businesses through paid digital marketing campaigns.
• Expert knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager and YouTube advertising.
• Strong understanding of conversion tracking, pixels, GA4, Google Tag Manager, and attribution.
• Experience managing significant advertising budgets with a focus on profitable growth.
• Strong analytical mindset with the ability to interpret data and make strategic decisions.
• Experience with conversion rate optimisation (CRO) and funnel optimisation.
• Excellent communication, organisation, and project management skills.
• Ability to work independently while collaborating effectively across teams.
• Highly motivated, proactive, and eager to contribute
• Provided frequent updates and reports to senior management and directors.