Responsibilities

• Providing leadership and line management to the Digital Marketing & Learner Recruitment team, fostering a culture of collaboration, accountability and professional development
• Leading the development and delivery of the College’s Recruitment Strategy across FE, HE, WBL and commercial provision
• Designing and delivering targeted, data-driven recruitment campaigns that widen participation and support progression
• Acting as the College’s brand guardian, ensuring consistent and high-quality marketing and communications across all channels
• Leading digital optimisation, including HubSpot, Google Analytics, paid advertising, KPI dashboards and campaign reporting
• Using insight and analytics to evaluate impact, demonstrate ROI and inform senior decision-making
• Overseeing learner journey communications from enquiry through to enrolment and transition
• Planning and delivering recruitment events including open days, taster events, fairs and awards
• Managing external suppliers and media partners to ensure value for money and high-quality outputs
• Supporting the Executive Team with public-facing communications, events and external engagement

Requirements

• Welsh Oracy (Listening/Speaking) - Level 2 Essential
• Welsh Literacy (Writing/Reading) - Level 2 Essential
• A degree-level qualification in Marketing, Digital Media, Communications, Business or a related discipline (or equivalent experience)
• Fluency in Welsh and English, with the ability to operate professionally in both languages
• Proven experience of leading and managing marketing or learner recruitment activity within a complex organisation
• Strong digital capability, including analytics, CRM systems, campaign reporting and performance tracking
• Experience of leading teams, managing budgets and working with external suppliers
• Excellent communication and relationship-building skills, with the confidence to engage at senior level

Preferred

• Professional marketing qualifications, leadership qualifications and certification in relevant digital platforms are desirable but not essential.

Benefits

• Generous Holiday Allowance - Enjoy excellent annual leave entitlements of 37 days per year. On top of this, you will receive college closure days and bank holidays.
• Fantastic Pension Scheme - Benefit from one of the most competitive pension contribution levels available through either the Local Government Pension Scheme.
• Car Salary Sacrifice Scheme - Access an affordable way to drive a brand-new vehicle through our salary sacrifice plan.
• Learning & Development - We invest in your future with an award-winning professional development programme, encouraging continuous learning and career progression.
• Wellbeing Focus - Your wellbeing matters to us. We provide wellbeing support, activities, and resources to help you feel your best at work and beyond.
• Health & Fitness Perks - Take advantage of free access to on-site gyms plus discounted gym membership across the region.
• Cycle to Work Scheme - Get support to purchase a bike and cycling gear to help you stay active while saving money.
• Free On-Site Parking - Enjoy the convenience of free car parking across all seven college campuses.
• Equality, Diversity & Inclusion - At Coleg Sir Gâr & Coleg Ceredigion, we inspire learners to fulfil potential and achieve excellence. To do this, we need the best employees to continue our culture of respect, unity and professionalism. We are proud to be an Equal Opportunity Employer and therefore welcome applications from all backgrounds and areas of the community to the college.