Digital Marketing Executive- for Famous Harley Street Clinic
London, UK (Hybrid)
Posted 4 days ago
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Job Summary
Own and execute the clinic's digital marketing program, driving awareness, inquiries and bookings while optimizing paid, organic and content strategies across SEO, PPC, social, and website enhancements.
- Lead strategy, campaigns and performance optimization across channels
- Coordinate content, SEO and analytics to boost patient conversions
- Ensure consistent, premium messaging in a clinical environment
Job Description
Responsibilities
- Develop and implement the clinic’s overall digital marketing strategy; Create campaigns to increase brand awareness, patient enquiries and consultation bookings; Identify new marketing opportunities and recommend strategies to support clinic growth.
- Monitor marketing performance and continuously improve results.
- Maintain consistent and professional messaging across all digital channels.
- Research competitors, industry developments and emerging aesthetic treatment trends.
- Create, manage and optimise Google Ads campaigns.
- Manage Meta advertising campaigns across Facebook and Instagram.
- Develop targeted campaigns for specific treatments and patient groups.
- Manage retargeting, audience segmentation and campaign testing.
- Monitor advertising budgets and improve cost per lead and consultation booking.
- Track enquiries, bookings and treatment conversions generated by advertising campaigns.
Requirements
- Minimum five years’ experience in digital marketing.
- Strong experience with SEO and content optimisation.
- Understanding of GEO and AI search optimisation.
- Proven experience managing Google Ads and Meta advertising campaigns.
- Experience in aesthetics, dermatology, healthcare, wellness, cosmetic medicine or luxury brands is strongly preferred.
- Strong understanding of Instagram and short-form video content.
- Experience filming and editing social media content.
- Proficiency with CapCut or similar video-editing software.
- Strong copywriting and communication skills.
- Experience using Google Analytics 4, Google Tag Manager and Meta Pixel.
Preferred
- Previous experience working with a Harley Street or private medical clinic.
- Experience marketing aesthetic treatments, dermatology or cosmetic procedures.
- Knowledge of local SEO and Google Business Profile optimisation.
- Experience with SEO tools such as Ahrefs, SEMrush, Ubersuggest or NeuronWriter.
- Google Ads or Meta Blueprint certification.
- Knowledge of AI marketing and content-generation tools.
- Advanced video-editing, motion graphics or colour-grading skills.
- Experience with influencer marketing and online reputation management.
- Basic experience updating and managing website content.
Benefits
- Join a growing and established medical aesthetics and dermatology clinic.
- Work in the heart of London’s Harley Street medical district.
- Opportunity to lead and shape the clinic’s digital marketing strategy.
- Employee treatment discounts.
- Professional development opportunities.
- Career progression within an expanding healthcare brand.
- Supportive, professional and innovative working environment.
Dr Elif Harley Street Clinic
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
