Digital Marketing Executive

UK (Hybrid)

£28K/yr – £32K/yrMid LevelContract

Posted 4 weeks ago

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Job Summary

Own website content, UX feedback loops, and AI chatbot improvements to keep user flows smooth and conversion-focused.

  • Content & UX: Update content daily and surface UX friction from qualitative and quantitative signals.
  • AI & experimentation: Train and refine the chatbot and run AB tests with results fed back into iterations.

Job Description

Responsibilities

  • Execute daily website content updates
  • Analyse qualitative and quantitative website feedback to identify UX friction points
  • Maintain and continuously train the Club’s AI chatbot to improve accuracy and user flows
  • Build ab tests and report on results
  • Support digital project rollouts by conducting User Acceptance Testing (UAT) and monitoring new feature releases

Requirements

  • GCSE/Level 2 equivalent in English
  • Proven competency in Google Analytics (or equivalent web analytics platform).
  • Experience successfully managing and publishing content via a Content Management System (CMS) and ensuring adherence to technical SEO best practices
  • Experience utilising web commercial metrics (e.g., Conversion Rate, Bounce Rate, Exit Rate) to inform and optimise user journeys
  • Experience of liaising with key stakeholders, especially Product, Technical, and Design teams
  • Exceptional communication skills with a strong track record of presenting data findings to non-technical audiences
  • Full UK drivers’ licence
  • Right to work in the UK (evidence required)

Benefits

  • Benefits include 28 days annual leave plus bank holidays and holiday purchase scheme, 10% pension (5% / 5%), 3 x salary life assurance, an employee assistance programme, free staff membership for discounts on our Club sites and with our retail partners. We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period).
  • We are especially keen to encourage expressions of interest from people currently under-represented within the Club, these include but are not limited to those from the LGBT+ community, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity, and the Club expects all staff, members and volunteers to share this commitment.
Camping and Caravanning Club logo

Camping and Caravanning Club

Here at The Camping and Caravanning Club we’ve always stood for the luxuries money can’t buy: the luxuries of time, freedom and togetherness. It isn’t about how much stuff you own, it’s about how happy you feel. We’ve been offering people freedom and adventure since 1901 and currently have over 750,000 members. We might be the world’s oldest and largest Club for all forms of camping, but our ideas and services are forward thinking, and industry leading. We’re so much more than a place to camp. We believe in making the camping experience every bit as magical and memorable as we know it can be, and as a not for profit organisation our members are at the centre of everything we do.To find out more about the Club, or to become a part of our team visit http://www.campingandcaravanningclub.co.uk/aboutus/work-with-us/jobs

Founded in 1901
Coventry, England, GBR
257 employees (34 in marketing)

Traffic Signals

Monthly Visitors
786K
Monthly Google Ads Budget
$954
Traffic Source Mix
Search
57.2%
Direct
15.2%
Referral
5%
Social
1.3%
Paid
16.7%

Headcount Trend

Current headcount: ~258

Marketing Team

Marketing Team Size
29 (11% of company)
Marketing Roles Posted (Last 30 Days)
1