Responsibilities

• Plan, execute, and optimize paid ad campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, and other digital platforms.
• Manage lead generation funnels, campaigns, re-targeting strategies, and performance tracking though Meta Ad Manager.
• Monitor KPIs, budgets, and ROI to maximize campaign efficiency.
• Maintain leads HubSpot CRM dashboards for lead tracking, reporting, and automation.
• Ensure accurate data entry, segmentation, and reporting.
• Design compelling banners, graphics, and images using different tools.
• Edit and produce engaging short-form and long-form videos for campaigns and social media.
• Utilize AI-based content creation tools for text, visuals, and multimedia to enhance productivity.
• Work closely with the admissions and business development teams to align campaigns with company goals.
• Stay ahead of digital trends and emerging tools to drive innovation.

Requirements

• Bachelor’s degree in CS/Information Technology/ Marketing/ Digital Marketing
• Proven experience in digital marketing campaign management (Meta Ads essential).
• Strong knowledge of CRM workflows and HubSpot CRM.
• Experience in managing wordpress based websites.
• Hands-on experience in Canva, video editing software, and AI-based creative tools.
• Familiarity with Digital marketing tools for customer engagement and campaigns.
• Excellent communication, teamwork, and time management abilities.
• HubSpot CRM
• Excel, Google Sheet
• Ad Manager (Meta, Tiktok, SnapChat)
• WhatsApp Marketing Tools
• Content generation tools.
• Video Editing Software (Capcut, Final Cut Pro, or equivalent)
• AI-based Content Creation Tools (ChatGPT, Jasper, MidJourney, PlayHT etc.)