Responsibilities

• Content generation - research, plan and create a schedule of relevant and meaningful content to be used across different social media channels (LinkedIn, Facebook, Instagram and YouTube)
• Copywriting & storytelling – Generate creative and engaging content for a range of marketing material, including blogs, case studies and newsletter, with a primary focus on social media.
• Digital marketing – Keep our website up-to-date (WordPress), including resizing and uploading images, updating manuals and product pages, uploading case studies and reviewing content for SEO.
• Collaboration – Brainstorm and conceptualise creative briefs with the marketing team.
• Photography – Capture and edit photo content to be used in marketing and sales material. This may require occasional on-site visits to local venues and our Bodmin development hub.
• Videography – Occasionally film and edit basic product, testimonial and case study videos, overlay music and text.
• On-site content – Visit UK customer sites (with potentially some sites overseas) and our Bodmin warehouse to capture testimonials, handovers and demo videos.
• Idea generation – Develop creative ideas, suggest new innovative ways of delivering digital content and keep up to date with the latest digital marketing trends.
• Manage social media platform activity – Respond to messages and comments and build our networks.
• Asset & file management: Maintain and organise the marketing asset library (currently Dropbox), ensuring all new video and photo content is properly filed and accessible to the wider team.

Requirements

• A minimum of 2 years experience in the main elements of the role, as detailed above, notably social media and email marketing, basic video capture and editing, content calendar planning and website editing.
• Confident with writing and scheduling social media posts (Metricool) and implementing content across digital platforms.
• Comfortable using email marketing platforms (Pipedrive) and able to assist with the design and implementation of mailshots to our database.
• Experience uploading content to websites (WordPress) with a basic understanding of SEO.
• Confident to collaborate with and brief the Design Team on social and email graphics.
• Ability to manage social media communities (currently LinkedIn, Instagram and Facebook) and engage with customers online.
• Strong organisational skills with experience managing content calendars.
• Creative mindset with a passion for digital marketing and emerging trends.

Preferred

• Confident using video editing software such as CapCut and Premier Rush to create engaging short form video
• Knowledge of SEO and SEO copywriting
• Experience conducting customer interviews and gathering testimonials
• Confident using AI-assisted content creation tools

Benefits

• Salary Range: This role offers a starting salary of £27,000 - £32,000, depending upon relevant experience.
• NEST Pension scheme 5% employee and 3% employer contributions.
• 22 days annual leave (pro-rated), plus bank holidays and 3 days closure over Christmas period.
• Two company-wide socials per year, either in Cornwall or Bristol.