Responsibilities

• Maintain the CRM lifecycle: identifying new opportunities that will support key segments, monitoring existing campaign automations and looking for opportunities to optimise, including identifying opportunities to incorporate additional paid media channels
• Manage the D2C International Loyalty program, actively monitoring the platform and reporting suites to ensure promotions are issuing correct and performance is as expected
• Work with our data engineering and analytics teams to manage and maintain the requirements for the international customer data set.
• Support in the development of the contact strategy for the business-as-usual email program; utilising the email engagement segmentation as well transactional and behaviour audience attributes.
• Work with the CRM Campaign Manager to deliver a customer audience test and learn strategy, supporting the campaign team to deliver against key KPI targets

Requirements

• Advanced CRM & Data-Driven Marketing Expertise – Significant experience delivering insight-led CRM strategies within email marketing platforms such as Salesforce Marketing Cloud, using data to drive targeted, high-impact campaigns
• Customer Data & Segmentation Capability – Strong understanding of customer data structures and working with data engineering teams to build a single customer view, enabling sophisticated segmentation and personalisation strategies
• Analytical Campaign Optimisation – Proven ability to design and manage automated, triggered campaigns, using data analysis to continuously refine performance and improve engagement and retention outcomes
• Performance Measurement & Insight Generation – Highly analytical, with strong experience tracking KPIs, interpreting campaign data, and translating insights into clear, actionable recommendations that drive measurable results
• Detail-Oriented & Collaborative Delivery – Meticulous and organised approach with the ability to work independently and partner effectively across teams, ensuring data accuracy and high-quality, insight-led execution

Preferred