Responsibilities

• Work closely with our client managers to understand client goals, user needs and messaging
• Interpret client briefs to craft impactful, on-brand copy that supports user-centric content strategies
• Write and optimise long-form content for visibility in AI answer engines (GEO/AEO) as well as traditional search
• Write compliant copy for regulated clients, working to their strict standards and editorial guidelines
• Create engaging, targeted copy for social media posts, campaigns and email marketing
• Collaborate with creative, marketing and technical teams to produce cohesive, user-focused digital experiences
• Edit and proofread content to ensure clarity, accuracy and alignment with client objectives
• Contribute to UX design by providing content insights and recommendations
• Ensure content meets client requirements, timelines and budgets
• Present your work to colleagues and clients, explaining your approach and rationale

Requirements

• Be a natural storyteller with a flair for writing persuasive and engaging copy
• Have a sharp eye for detail and impeccable grammar
• Demonstrate the ability to adapt tone and style to diverse brands and audiences
• Demonstrate excellent communication and presentation skills
• Understand the principles of content design and how they contribute to user-centric digital experiences
• Use data and research to inform and refine your content strategies
• Manage multiple client projects simultaneously
• Show attention to detail
• Work with good humour under pressure
• Thrive in a dynamic, busy team

Preferred

• A love of words and everything digital
• A passion for crafting engaging, inspiring content that prioritises the user
• Familiarity with content design principles
• Enthusiasm and experience in the judicious use of AI tools in support of your personal brilliance
• Experience creating GEO-optimised content, not just classic SEO, and using content performance measurement tools
• Experience writing for B2B and/or regulated sectors, with financial or professional services a strong plus
• A minimum of three years\' experience in a similar role, in-house or agency-side
• A strong portfolio showcasing a range of copywriting styles, including user-focused content
• A thirst for learning and continuous personal development—it’s what makes us tick

Benefits

• A relaxed and fun working environment, with home working supported as part of the mix
• A generous holiday allowance
• A flexible approach to special leave for extended holidays or travel
• Your birthday as an additional day’s holiday.