Digital Content & CRM Specialist

Oldbury, Sandwell, UK (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own content and CRM driven campaigns across website content and email to move engagement and conversions, with a sharp eye on CMS health, landing pages and lifecycle journeys.

  • Content & CMS stewardship
  • CRM email & lifecycle campaigns
  • Analytics and reporting on content, opens, clicks and journeys

Job Description

Responsibilities

  • Maintain and improve website content across homepage, landing pages and product pages.
  • Support product content quality, including missing dimensions, specifications, imagery and key selling information.
  • Review website CTAs, internal links and showroom journey content.
  • Help ensure campaign landing pages are clear, updated and aligned with current promotions.
  • Support CMS updates, content housekeeping and basic QA after changes are made.
  • Build and manage email campaigns and automations.
  • Support post order journeys, including thank you emails, reassurance, delivery updates and Complete the room messages.
  • Create lapsed customer reactivation campaigns.
  • Support review request journeys and prize draw communications.
  • Help segment customers by purchase history, store, value, category and lifecycle stage.

Requirements

  • 2 to 4 years’ experience in digital marketing, website content, CRM or ecommerce content management.
  • Hands on experience updating website content through a CMS or ecommerce platform.
  • Experience creating or supporting email marketing campaigns, ideally using Klaviyo or a similar CRM platform.
  • Good technical understanding of digital content, including image dimensions, file formats, SEO basics, metadata, internal linking and web content QA.
  • Good understanding of organic social media content and how it supports brand visibility and customer engagement.
  • Comfortable working with campaign calendars, product content, customer data and basic performance reporting.

Preferred

  • Retail, furniture, home interiors or multi site business experience would be an advantage
  • Experience with Klaviyo or a similar CRM platform

Benefits

  • On-site parking
Cousins Furniture logo

Cousins Furniture

Cousins Furniture is the largest independent family-run furniture retailer in the Midlands. When you visit one of our flagship showrooms, you’ll be greeted by our friendly and expert Sales Advisors, who have been well trained and have great experience in each department. Cousins Furniture offer excellent choice and value including a huge selection of world-renowned furniture brands, so we have everything you need to furnish your home in a style you love. We look forward to welcoming you into our family.The original family business was established in 1921 and specialised in the trading of items and materials reclaimed from household demolitions. Our family run business was founded in 1984; Cousins Furniture was the brainchild of two brothers Robert and Edward Shotton, along with their cousin William. With great endeavour, drive and commitment, they opened the first Cousins furniture store in Tyseley, Birmingham in 1985.We have Flagship Showrooms in: Dudley, Tyseley (Birmingham), Shrewsbury and Newcastle-under-Lyme. Cousins Furniture stores are open 7 days a week, with two late shopping evenings until 8pm. Each store is easily accessible by road and close to public transport links, in addition to being local to some great family-friendly attractions too, so that you can combine your visit for a fun family day out! Each store has expansive free car parking, and offers easy mobility access and free customer Wi-Fi.Cousins Furniture offer excellent choice and value with a huge selection of world-renowned furniture brands such as Collins & Hayes, Ercol, G Plan, Harrison, Parker Knoll, and Relyon. We also offer our customers the opportunity to benefit from our own exclusive Bespoke Sofa Studio, where customers can design their own sofas and chairs to their own made-to-measure sizes and optimal comfort levels. Our expert buyers have handpicked an impressive selection of quality sofas, chairs, dining and bedroom furniture, occasional furniture, and accessories.

Founded in 1984
Oldbury, England, GBR
46 employees (5 in marketing)

Traffic Signals

Monthly Visitors
18K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
65.8%
Direct
26.7%
Social
2.4%
Paid
4.5%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
3 (7% of company)
Marketing Roles Posted (Last 30 Days)
1