Digital Content Creator - Property Marketing

Manchester, UK (Hybrid)

£30K/yr – £32K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own creating social-first video and imagery that brings Lloyds Living homes to life across UK developments while partnering with an external agency, sustaining always-on content and launches, and shaping the social narrative around location storytelling.

  • Own production pipeline from on-site shoots to platform-ready edits for Instagram, TikTok, and YouTube Shorts.
  • Highlight neighbourhoods, amenities, and lived experiences to build early awareness and drive lease-up readiness.
  • Collaborate on content planning, calendars, and trend-driven formats to keep the brand distinctive.

Job Description

Responsibilities

  • Create high quality, social-first video and imagery content showcasing our homes, developments, communities and brand
  • Travel regularly to developments across the UK to capture on-site, real-time content
  • Capture homes, amenities, local neighbourhoods and customer lifestyle moments
  • Produce and edit short form video optimised for platforms such as Instagram, TikTok & YouTube Shorts, delivering platform-ready formats
  • Ensure all content is on brand, high quality and aligned to Lloyds Living's marketing strategy and guidelines
  • Work closely with our external social media agency on content planning
  • Maintain a consistent pipeline of content to support always-on activity and lease-up & sales campaigns
  • Contribute ideas and creative input to our social media strategy and content calendars
  • Write captions and short form copy for social content
  • Capture and create content to build early awareness in new locations ahead of development launches

Requirements

  • 3+ years' experience in a content creation or social-first role, ideally within property or similar lifestyle brands
  • Strong portfolio demonstrating video and photography content for social media
  • Experience creating content for platforms such as Instagram, TikTok & YouTube Shorts
  • Strong video editing and content production skills
  • Comfortable travelling regularly and working on location across the UK (a company car will be provided)
  • Confident and comfortable being in front of the camera, including delivering voiceovers
  • Creative mindset with a strong eye for visual storytelling and detail
  • Understanding of social media trends, formats and platform best practice
  • Ability to manage multiple shoots and deadlines
  • Strong collaboration and communication skills

Benefits

  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 24 days' holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies
Lloyds Living logo

Lloyds Living

Launched in 2021 with the mission to make renting a good quality home an easier and more enjoyable process, Lloyds Living has a growing portfolio of professionally managed homes to rent. We’re a proud part of Lloyds Banking Group, which ensures that everything we do is delivered in a way that benefits not only our customers, but also the communities where they live, work and play.

Founded in 2021
94 employees (2 in marketing)

Traffic Signals

Monthly Visitors
10.3K
Traffic Source Mix
Search
60.6%
Direct
15.5%
Referral
10%
Paid
13.9%

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1