Digital Communications & Engagement Manager

London, UK (Hybrid)

£37K/yr – £45K/yrMid LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the resident community strategy and digital engagement, from online platform management to resident insights and cross-team alignment.

  • Platform Management: oversee Som erset House Online and content like handbooks, blogs, and digital storytelling.
  • Community Engagement Campaigns: drive content and programs to boost participation and facilitate connections among 3,000+ individuals and 600+ organisations.

Job Description

Responsibilities
  • Lead on developing and implementing the resident’s communication and engagement framework, in line with wider organisational strategies
  • Oversee ‘Somerset House Online’, our online community platform, leading on digital community management and platform content, such as handbooks, blog posts and digital storytelling
  • Support residents to connect, collaborate and share opportunities digitally (discussion boards, directories, peer exchange)
  • Drive digital engagement with Somerset House’s resident community (3,000+ individuals and 600+ organisations)
  • Delivery of engaging content and campaigns to increase participation in the resident community programme (networking events and business support) and the broader Somerset House offer
  • Oversee strategic planning and coordination of our suite of regular community newsletters, including producing the weekly Residents’ Newsletter
  • Develop a digital strategy, liaising with our Marketing & Digital Teams, to publicly promote creative workspace opportunities, highlight the resident community within the Somerset House narrative, building brand awareness as the Home of Cultural Innovators and attracting new members
  • Work closely with teams to implement an aligned tone of voice for communications across all formats, external assets and promotional materials
  • Plan and deliver integrated campaigns promoting public events within the residents' community programme
  • Write and commission compelling content (web copy, social posts, storytelling) tailored to different resident and external audiences
  • Establish, monitor and analyse digital engagement and communication metrics, to assess effectiveness and make data-driven decisions
  • Work with Senior Community Manager to gather insights from residents (surveys, focus groups, feedback loops) to inform strategy and continuous improvement
  • As required, draft and publish internal communications to our onsite resident community (e.g. operational and emergency updates), liaising with the relevant Trust departments and key contractors for information
  • Support all general operational and logistical changes and processes through communications with the Residents team, Estates team and contractors
  • As required, identify any activity that will impact residents and work with other departments to minimise disruption
  • Build relationships with residents, considering how each organisation can best contribute to Somerset House’s creative purpose in a way that is mutually beneficial, alongside other Community Managers and members of the Residents Team
  • Act as an ambassador for the Trust, as well as an advocate of the community and its aims
Somerset House logo

Somerset House

Somerset House is an elegant 19th century stone-built former posting establishment designed for, and dedicated to, hospitality, comfort and refreshment.

Grange-Over-Sands, England, GBR
12 employees

Traffic Signals

Monthly Visitors
66
Traffic Source Mix
Search
42.2%
Direct
36.3%
Referral
13.5%
Social
4.4%
Paid
1.8%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
1