Digital Advertising Executive

Nottingham, UK (Hybrid)

Salary Not AvailableMid Level2+ years expPermanent

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid search execution and budget stewardship across Google and Microsoft, driving measurable results with GA4 insights and cross‑functional collaboration.

Own channel testing, tracking accuracy, and data-driven optimization within a £1m+ annual spend framework.
Balance fast experimentation with market awareness, staying ahead of platform updates and competitor moves.

Job Description

Run Paid Advertising Campaigns; support their planning, execution, and optimisation across channels including Google Ads and Microsoft Ads, with a focus on improving performance and delivering measurable results.
Assist in managing and scaling paid media budgets, contributing to programmes exceeding £1m in annual spend across multiple accounts, applying a test and learn approach to improve ROI/ROAS and effectiveness of campaigns
Contribute to channel diversification initiatives by identifying and testing new opportunities to improve reach and performance.
Work closely with digital agencies and external partners to deliver effective campaigns that generate high-quality leads and new business demand.
Utilise core marketing platforms (including Google Ads, Microsoft Ads, and GA4) to support digital growth programme across the group.
Analyse campaign data and performance metrics to provide actionable insights and recommendations for continuous improvement.
Stay informed on market trends, platform updates, and competitor activity to ensure campaigns remain competitive within a highly saturated sector.
Ensure tracking, tagging, and reporting are accurate and aligned with group best practices to ensure high quality data is delivered where possible.
Demonstrate a working knowledge of Google Analytics 4 (GA4), including interpreting performance data, building reports, and recommending optimisations.
Monitor and report on key performance metrics (e.g. ROI, CTR, CPC, etc) using GA4 and platform data (Google Ads and Microsoft Ads).

LawFront

Lawfront is committed to growth, innovation and support for its constituent leading regional law firms – Brachers, Farleys, Field Seymour Parkes, Fisher Jones Greenwood, Nelsons, Slater Heelis and Trethowans.Backed by private equity fund Blixt, our vision is to build a high-quality, national business, devoted to its people and retaining the best in the profession to provide the best possible service to clients.We support our regional firms to achieve their ambitions through investment in people, technology, office infrastructure, cross-group collaboration and further local acquisitions, with the support of a highly experienced central team.

Founded in 2021

89 employees (7 in marketing)

www.lawfront.com