Senior Marketing Manager - Preserving & Maintaining London Buildings
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£50K/yr - £70K/yrIn-houseFull-timeSenior level3+ years exp.
2 hrs ago
Digital Account Manager
London, UK (Hybrid)
£35K/yr – £40K/yrMid LevelFull time
Posted 7 weeks ago
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Job Summary
Own B2B social and client-management across tech accounts with a focus on turning objectives into measurable campaigns on LinkedIn and select channels.
- Client & Social Strategy: Own day-to-day client relationships, audience insight, content planning, and reporting for organic social.
- Campaign Execution & Optimization: Lead setup, optimization, and pacing of paid campaigns and reporting across LinkedIn and Google Ads.
- Insights & Opportunity Identification: Use data to drive recommendations, test new formats, and evolve channel mix to hit business goals.
Job Description
- Understand complex B2B audiences, build trusted relationships with client stakeholders, and help turn business objectives into effective digital campaigns.
- Be the main day-to-day contact for key client accounts, managing communications, status meetings, expectations and project delivery.
- Build strong relationships with client stakeholders, developing a clear understanding of their business, audiences, objectives and internal pressures.
- Lead the planning, management and optimisation of organic social activity for B2B technology clients including: developing content calendars, writing and reviewing copy, briefing creative assets, managing publishing schedules, monitoring performance and reporting on results.
- Understand how social content performs across B2B channels, particularly LinkedIn, and be able to balance brand, audience relevance, creativity and measurable performance.
- Support and manage paid media campaigns across platforms such as LinkedIn Ads, Google Ads and other relevant B2B media channels.
- Be responsible for campaign setup, optimisation, budget pacing, performance monitoring and reporting.
- Use data to identify insights, improve performance and make recommendations to clients.
- Work closely with senior team members to help develop campaign plans, media recommendations and social strategies for B2B technology clients.
- Contribute audience insight, platform knowledge, creative ideas and performance learnings to shape effective campaign approaches.
- Help identify opportunities to improve, expand or evolve client work which may include recommending new channels, content formats, paid media tests, reporting improvements or additional services that support the client’s wider business objectives.
- Please note: there is an expectation to come into the office twice per week.
Archetype
Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.
Traffic Signals
Monthly Visitors
27.7K
Traffic Source Mix
Search
44.6%
Direct
43%
Referral
7.9%
Social
3.5%
Paid
0.9%
Headcount Trend
Current headcount: ~997
Marketing Team
Marketing Team Size
151 (16% of company)
Median Career Experience
3 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
