Responsibilities

• Plan and execute localised SEO strategies targeting European and North American markets.
• Conduct in-depth keyword research aligned to regional search behaviours, user intent, and market trends.
• Optimise on-page content, metadata, and site structure to improve search rankings and organic visibility.
• Develop and implement localisation strategies tailored to Western user profiles and search habits.
• Build, manage, and expand high-quality backlink networks across key Western markets.
• Monitor SEO performance metrics, including traffic, rankings, and conversion impact, and provide actionable insights.
• Collaborate with content, product, and marketing teams to align SEO strategies with broader growth initiatives.
• Stay up to date with search engine algorithm changes and industry best practices, particularly within crypto and Web3.

Requirements

• Minimum 2 years’ experience in SEO within the blockchain, cryptocurrency, or Web3 industry.
• Proven experience managing SEO strategies for Western markets (Europe and/or North America).
• Strong understanding of keyword research, on-page optimisation, and link-building strategies.
• Familiarity with SEO tools such as Google Search Console, Ahrefs, SEMrush, or equivalent.
• Analytical mindset with the ability to interpret data and optimise performance accordingly.
• Understanding of user behaviour and search intent across different regions.
• Strong attention to detail and ability to execute SEO initiatives independently.
• Ability to collaborate cross-functionally in a fast-paced, global environment.

Benefits

• Company pension
• Private medical insurance
• Referral programme
• Competitive compensation package
• Exposure to global crypto and Web3 markets
• A collaborative, international working environment
• Opportunities to shape SEO strategy in high-growth regions
• Career progression within a rapidly scaling organisation